CDU Hamburg Brand Identity

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

CDU Hamburg Brand Identity
by Harry Horstmann

Awarded April 15, 2024
CLIENT: CDU Hamburg
4.060

With a new brand identity, the design team prepared the CDU Hamburg better for the communication challenges of the future. The basis for the future work of the brand is the developed modular structure, which enables professional brand management for the evolving parties. At the same time, the design achieves design unity and flexibility, thus ensuring a unified brand appearance across different media and different target groups. The revised logo combines fresh colors and modern typography to reflect competence, progress and diversity.

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