Vivo X Series Outdoor Campaign
by OUTPUT
- Awarded April 15, 2024
- CLIENT: OUTPUT
- 37.870
The installation faithfully reproduces the two mobile phones at a 1:1 scale. It is currently one of the largest single-object mobile phone installations in the world. The design ensures consistency with the actual devices in terms of appearance and detail quality, while incorporating differentiated designs for different target audiences based on gender. Furthermore, radar tracking, body capture, naked-eye 3D, and other technologies are used to integrate rich digital content and create a visually stunning combination of the large screens and the Shanghai Bund landscape.
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