Yonghe Brand Identity Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Yonghe Brand Identity Design
by Jan Creation Boutique Co.Ltd

Awarded April 15, 2024
CLIENT: Yonghe Medical
13.112

Yonghe is a brand identity design created for a hair medical brand. The logo is based on the Chinese character He from the brand name, a form that suggests upward growth. The symbol is built from three blue arrows with a focal point and a colour gradient, expressing continuous innovation. A deep medical blue links the brand with medicine, technology and the future. The visual system is dynamic and can be adapted to many settings. The aim was to renew a long established brand and make it recognizable to younger and female customers.

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