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Paul Robb's Hucks Serif Type Design and Specimen presents a striking diptych composition featuring two hardbound volumes positioned side by side against a pristine neutral ground, establishing an…

Hucks Serif Type Design and Specimen by Paul Robb is a highly esteemed winner of the very prestigious 2024 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.


SilverGraphic· 2024

Hucks Serif Type Design and Specimen

by Paul Robb

Client: S6 Foundry

Silver A' Design Award Winner in Graphic Category

107,453

Verified Award Winner

Verify Award Status for #157296

Colors

The Design

About Hucks Serif Type Design and Specimen

Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif's design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.

The Recognition

About the Silver A' Design Award

Hucks Serif Type Design and Specimen is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Hucks Serif Type Design and Specimen is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Hucks Serif Type Design and Specimen is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Strategic Brand Design and Typography Services

We transform brands through expressive, authentic design that fuses creativity with technology. Our multidisciplinary studio specializes in brand identity, typography, and strategic design solutions. With over 30 years of experience and international recognition, we create lasting impressions.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Hucks Serif is a contemporary serif-type family, presenting a seamless integration of large open counters and gracefully curved and rounded forms, resulting in a glyph set that breathes a modern and elegant typographic aesthetic. The deliberate contrast between thick and thin strokes bestows Hucks Serif a harmonious and stylish appearance. Hucks Serif’s design is meticulously crafted, a dedication to infusing letterforms with an inherent elegance that elevates the font to a distinctive style.
Dimensions & Packaging
The specimen dimensions are 210 x 290mm
Tags
Type design, Type specimen
Production Technology
Glyphs was used to create the Font family. The Type specimen book was printed as a limited run in offset digital, five color, outer box debossed.
Design Challenge
The major challenge was creating a through-weight font family that was versatile and adaptable, transcending the boundaries of traditional and digital applications and creating a contemporary visual language.
Research
Our research began with the studying of classical forms that could be expanded and adapted into new forms and shapes, with a highly contemporay feel.
Inspiration
This Font family’s inspiration was to create a sophisticated design system that follows classical serif fonts in a contemporary visual language to create a lasting and memorable impression through thoughtful typographic elegance and style.
Project Duration
The font family was started in July 2023 and commercialized in November 2023
Operation Flow
The font family was launched as a retail font worldwide and used by international design firms.
Patents
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
Team Members
Paul Henry Robb
Moira Bartoloni
Image Credits
Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023

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Good Design Deserves Great Recognition

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