35 Anos Shalon Logotipo by Eluan Araujo is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2024
35 Anos Shalon Logotipo
by Eluan Araujo
Client: Ash Midia
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #157332The Design
About 35 Anos Shalon Logotipo
This exclusive celebration provides a special environment for all participants, regardless of age or background. It is more than a significant event; it is an invitation to share meaningful moments, strengthen bonds, and experience spirituality rooted in tradition but open to innovations. In a scenario where the spiritual experience intertwines with the quality of time lived, this logo represents the institution and stands out for offering not only a commemorative event but also a space for the discovery of new perspectives and the celebration of collective achievements.
The Recognition
About the Bronze A' Design Award
35 Anos Shalon Logotipo is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. 35 Anos Shalon Logotipo is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. 35 Anos Shalon Logotipo splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main inspiration was minimalist and modern projects. They wanted it to be a design that could express a modern idea of a new era for the church.
What has been your main focus in designing this work? Especially what did you want to achieve?
I wanted to achieve a unique brand, where numbers with geometric shapes, within the golden ratio, could create a harmonious and complete form.
What are your future plans for this award winning design?
The plan is to promote it through all possible channels and use it as social proof of quality and creativity.
Grand Interview
Your innovative approach to balancing tradition and modernity in 35 Anos Shalon Logotipo is remarkable - could you elaborate on how you developed this visual representation of the institution's timeline through the numerals 3 and 5?
To represent the timeline of the 35 years of Igreja Batista Shalon, I developed a concept based on the idea of a continuous line that connects the church's beginnings to its current moment. I used the golden ratio to design the numbers, bringing balance and dynamism to the composition. The smaller number 3 symbolizes the church’s initial structure, while the larger number 5 represents its growth over the years—in membership, infrastructure, and reach. The upper stroke of the 5 alludes to the horizontal part of the cross, a central element of the church’s identity. The line running through the numbers reinforces the idea of continuity and progress over time.
The golden ratio grid played a crucial role in shaping 35 Anos Shalon Logotipo - what inspired you to choose this classical mathematical principle for a contemporary religious design, and how did it influence the final composition?
The golden ratio conveys the idea of perfect proportion, found in nature. I drew inspiration from this concept to create a harmonic grid that offers simplicity and visual appeal to the audience. This approach holds unique significance in the Christian context, where the divine proportion is seen as the foundation of the perfect creation of all nature. I used this concept as inspiration for the design of the commemorative logo, reinforcing the connection between the perfection of creation and the church’s celebration.
In creating 35 Anos Shalon Logotipo for an audience that includes elderly members with varying levels of education, how did you ensure the design remained both accessible and sophisticated while incorporating complex symbolic elements?
I believe all of this was only possible by creating a simple, direct, and objective model. A minimalist line and highly simplified shapes were used, with the golden ratio grid serving as the foundation for the logo's development. The more complex symbolism blended seamlessly into the design, as the placement of each element had already been carefully planned. By applying the grid, all components fit together harmoniously, offering a clear and accessible visualization for all audiences that make up the institution.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The created brand adheres to basic shapes to enhance comprehension, considering that many members of the institution are elderly and may have limited education. This approach improves visibility, even from a distance, for the numeral, and upon closer observation, it contains additional information that contributes to the artwork. Embracing the concept of "design for all," it seamlessly combines the simplicity of form with the intricacy of customization. The generated symbol, characterized by a vertical cut, represents a timeline that distinguishes ancient from modern times for the institution, also symbolized by the size of the depicted numbers. This symbolically conveys the strength and growth they've experienced over the 35 years of their journey. Children, youth, and adults alike can enjoy the material that marks a new phase in the celebratory journey for the institution's 35th anniversary.
- Dimensions & Packaging
- The size may vary because there are different types of products.
- Tags
- Branding, Graphic Design, Visual Identity, church
- Production Technology
- Many materials were used in the creation of the product, but primarily the use of a golden ratio grid was employed to aid in obtaining the shapes
- Design Challenge
- The crucial challenge was to infuse a modern concept into a notably traditional environment, known for its resistance to change. Balancing the historical perspective of tradition against the necessity for innovation demanded a delicate equilibrium. Additionally, social factors, such as community acceptance, posed a challenge to a project that aimed to be more modern, marking a new era for the church. They required elements like a timeline, the numerals for the 35th anniversary, and an expression of a cross to be incorporated into a single material that could articulate the institution's aspirations.
- Research
- A high-level celebration for the institution, a church where you can participate in this annual celebration in a grand event that was marked by its 35 years. Transforming a unique spiritual experience into a quality time. - Everyone can enjoy. - A place to experience something new and fulfilling.
- Inspiration
- The project developed for the church in celebration of its 35th anniversary reflects an approach to the fundamental values of the institution. The design of the piece is a visual representation of the brand's timeline, divided into two phases, symbolized by the numerals 3 and 5, which also represent a part of a cross, showing the spiritual journey of the institution and the fundamental principles that have guided the church to the present moment. Every detail of the design was conceived to provide a visual experience, symbolizing the simplicity and dedication that the church has provided to its faithful over the years. The tradition and modernity represented in the design signify the fusion of ancient values with contemporary demands. This project goes beyond being a commemorative piece; it is an artistic manifestation that captures the essence of the institution's foundation, offering the audience a brand that expresses their feelings and devotion, celebrating the time they have been in service. With this creation, the project brings achievements from the past, casting an optimistic gaze towards the future, where writing, design, and Christian symbolism converge in a work of art that signifies this time for the Shalon Church.
- Project Duration
- The institution celebrated its 35th anniversary in June 2023. Located in Paraná, Brazil.
- Operation Flow
- A story through time, a brand that represents everything the institution has gone through to get to this point.
- Team Members
- Eluan Araujo
- Image Credits
- Eluan Araujo - Ash Midia, 2023.
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