Dreavita Mental Wellness Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2024
Dreavita Mental Wellness Branding
Client: Cansu Dagbagli Ferreira
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #158644The Design
About Dreavita Mental Wellness Branding
Dreavita is a progressive and inclusive wellness brand. Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. The concept was born from the idea of strong nature and it's called Simplicity inspired resilience. As the patterns of nature hints to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
The Recognition
About the Bronze A' Design Award
Dreavita Mental Wellness Branding is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Dreavita Mental Wellness Branding is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Dreavita Mental Wellness Branding splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
Your innovative approach to nature-inspired patterns in Dreavita Mental Wellness Branding beautifully reflects resilience and growth - could you elaborate on how you translated these natural elements into meaningful visual metaphors for mental wellness?
The visual identity was intended to be sensitive, respectful and considerate, reflecting the brand’s inclusive character. The concept was born from the idea of strong nature: we called it “simplicity inspired resilience.” As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach.
The concept of "Simplicity inspired resilience" in Dreavita Mental Wellness Branding stands out for its thoughtful connection to nature's patterns - what inspired you to choose this particular direction for addressing mental health through visual design?
The branding features linear layouts and lean typography with a touch of hand-drawn personality. Combined with natural patterns, the frames support the brand’s feelings of growth and resilience. Illustrations focus on the patterns of nature, demonstrating how repetition and resilience results in success.
In developing Dreavita Mental Wellness Branding for underserved communities, how did your research into emotional support needs influence your choices in creating an identity that feels genuinely intimate and inclusive?
Young adults who are dealing with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, you wouldn’t want to give them something that doesn’t feel real and intimate. Nature was the biggest inspiration as it is always there; life passes by it, and nature stays there—strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.
Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character. - Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
- Tags
- wellness, mental, health, psychology, identity, inclusive, community, nature
- Production Technology
- Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
- Design Challenge
- The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
- Research
- In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
- Inspiration
- The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
- Project Duration
- 2 months, 2023, United States and France
- Operation Flow
- Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery
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