Cosmos Datong Brand Design

Cosmos Datong Brand Design
by Beijing Jiaotong University

• Awarded April 15, 2024
• CLIENT: Beijing Jiaotong University
• 152

The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.