Every Treasure Tells a Story Advertising Awareness Campaign

Every Treasure Tells a Story Advertising Awareness Campaign
by Zhou Haiwen, Che Shilong and Guo Cheng

• Awarded April 15, 2024
• CLIENT: China Global Television Network Co., Ltd. Beijing, CN
• 2.078

Every Treasure Tells a Story is a short documentary introducing 100 of China's national treasures and talks about the creativity of the ancient Chinese people. The creativity mainly tells stories about the national treasures of China, visual dialogues across time historically speaking, combining each national treasure with different dialogue boxes. Those boxes vary greatly, some are round, some are square; all are unique and have their own distinct dimensional character. In terms of image expression, the national treasure is compared to the stars, spanning the distance of time and space.