Rebranding Emplus Identity Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2024
Rebranding Emplus Identity Emplus
Client: Rebrandt®
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #160251The Design
About Rebranding Emplus Identity Emplus
In an ever-changing world, patient expectations and needs are also changing within the healthcare landscape. The emergency medicine department must be the first to anticipate changes within medical care. To continuously stay informed in this new field, Emplus offers training and coaching. In the design, the Emergency Medicine department is depicted with the typical medical cross, but with a dot on the missing link. This symbolism, which refers to the missing piece of the puzzle that Emplus provides, is also shown in the illustrations.
The Recognition
About the Bronze A' Design Award
Rebranding Emplus Identity Emplus is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Rebranding Emplus Identity Emplus is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Rebranding Emplus Identity Emplus splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
Your innovative approach to symbolizing emergency medicine through the medical cross with a subtle missing piece in Rebranding Emplus Identity Emplus has garnered recognition - could you elaborate on the conceptual development process that led to this powerful visual metaphor?
The widely shared metaphor of the red cross for the medical sector is not perfect, the missing piece is filled in by the circle, symbolizing the contribution that EMplus makes with its courses and coaching in the field of Emergency Medicines.
The dynamic interplay between the red cross and aqua-colored dot in Rebranding Emplus Identity Emplus creates a compelling narrative about completing missing pieces in medical training - how did you arrive at this specific color combination and its symbolic significance?
The colors were specifically chosen for this sector, the red cross as it broadly stands for medical. The aqua color is derived from the material that is often used during work in the Emergency Medicine department.
In developing Rebranding Emplus Identity Emplus, you mentioned the challenge of keeping it simple while conveying complex messages - could you share specific instances where you had to make difficult decisions between complexity and simplicity?
Not only for this assignment, typical for branding, you start with a lot of values and content that you want to share with the viewer in a split second. The complexity lies in translating the multiplicity as universally as possible into clear simple visual forms.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
- Dimensions & Packaging
- European DIN sizes.
- Tags
- EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
- Production Technology
- Digital and paperwork
- Design Challenge
- Keep it as simple as possible, but still telling so much, that's a challenge!
- Research
- The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
- Inspiration
- Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
- Project Duration
- EMplus started in 2023 and will continue to grow the following years.
- Operation Flow
- The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
- Patents
- All rights: Rebrandt / Ruud Winder 2024
- Team Members
- ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer - Image Credits
- All rights: Rebrandt / Ruud Winder 2024
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