Qujiang Light Rail Brand Design by Huang Yong is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

BronzeGraphic· 2024

Qujiang Light Rail Brand Design

by Huang Yong

Client: Broaden

Bronze A' Design Award Winner in Graphic Category

15,063

Verified Award Winner

Verify Award Status for #160975

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qujiang Light Rail Brand Design

Qujiang Light Rail is a logo design created for a light rail transit line in Xi'an, China. The logo uses five colors and simple lines to form the image of a light rail vehicle. The colors refer to the varied culture of the Qujiang area. The composition suggests movement and states the transport function of the line clearly. The design connects the light rail with the history of Xi'an. The result is a visual identity symbol that presents Qujiang to visitors and gives the city a new emblem.

The Recognition

About the Bronze A' Design Award

Qujiang Light Rail Brand Design is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Qujiang Light Rail Brand Design is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Qujiang Light Rail Brand Design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: NeutralSymmetry: Both DirectionsBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo design of Qujiang Light Rail is simple and meaningful. The logo uses five colors to form the image of the light rail vehicle, implying the rich and colorful Qujiang culture. This design not only reflects the transportation function of the light rail, but also displays the cultural charm of Qujiang, adding a new city card to Xi'an and allowing the world to experience the excitement of Qujiang through the light rail window.
Tags: Qujiang Light Rail
Design Challenge: The logo design of Qujiang Light Rail took more than a year of in-depth research and careful polishing from project establishment to project bidding and final bidding. Every detail embodies the designer's ingenuity, and finally presents a logo that embodies the characteristics of the light rail. It also highlights the essence of Qujiang culture and adds a unique visual identity symbol to Qujiang Light Rail.
Research: In general, this logo design not only reflects the transportation function of Qujiang Light Rail, but also demonstrates its cultural value. In a unique and creative way, it closely connects the Qujiang Light Rail to the historical and cultural city of Xi'an, injecting new vitality and hope into the city's future development.
Inspiration: The light rail vehicles in the logo, with the clever use of colors and lines, show a sense of movement and vitality, as if they are carrying passengers through time and space, taking a glance at the history and culture of Qujiang for thousands of years. It is not only a transportation line, but also a window showing the charm of Qujiang to the world.
Project Duration: Xi'an, China
Team Members: Huang Yong

Read the Press Release