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Qian Wenwen's Henry Moore Exhibition Visual Identity presents a striking minimalist poster displayed within a contemporary architectural setting, where the vertical rectangular format establishes an…

Henry Moore Exhibition Visual Identity by Yuxin Feng is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.


SilverGraphic· 2025

Henry Moore Exhibition Visual Identity

by Yuxin Feng

Client: Feng Yuxin Design

Silver A' Design Award Winner in Graphic Category

85,261

Verified Award Winner

Verify Award Status for #161057

Colors

The Design

About Henry Moore Exhibition Visual Identity

The visual design for the Henry Moore exhibition showcases a comprehensive approach, featuring traditional materials such as posters and tickets. Additionally, a unique collection of cultural and creative products has been designed exclusively for the exhibition. This collection includes children's pencils and drawing books inspired by Henry Moore's iconic sculptures. By transforming his sculptural works into engaging drawing books, the designs aim to spark creativity and imagination in children, making art more accessible and interactive for younger audiences.

The Recognition

About the Silver A' Design Award

Henry Moore Exhibition Visual Identity is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Henry Moore Exhibition Visual Identity is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Henry Moore Exhibition Visual Identity is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Where to Get It

Visual Communication and Brand Design Services

We create compelling visual identities and communication designs that connect audiences with your brand's essence. Our award-winning approach combines academic rigor with creative innovation, delivering solutions for exhibitions, cultural projects, and brand experiences.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This project merges art, design, and education to celebrate the timeless works of Henry Moore. The exhibition's visual identity is defined by traditional design elements such as posters and tickets, paired with an innovative collection of cultural and creative products. What sets this project apart is the transformation of Moore's sculptural artistry into interactive tools for children, such as drawing books and pencils. These products not only honor the legacy of Henry Moore but also inspire a new generation of creativity, making the exhibition both culturally enriching and uniquely engaging.
Dimensions & Packaging
Minimum height of the logo: 10 mm
Tags
Logo, Art, Graphic design
Production Technology
The design and production of the accompanying exhibition visual cultural and creative products have fully taken into account the use of safe and healthy materials.
Design Challenge
The challenge in design lies in accurately and intuitively conveying the personal characteristics of the exhibiting artist and applying them to all exhibition designs and cultural and creative products.
Research
By designing accompanying exhibition cultural and creative products, it enhances the broad participation of various groups. Artworks are not only meant to be appreciated, but children can also learn about and engage with the exhibition through these cultural and creative products.
Inspiration
The design inspiration comes from Henry Moore's classic sculpture work, "Reclining Figure." Its overall form is streamlined, resembling the letter "M," which corresponds to Moore's English initial "M." It cleverly integrates its representative features into a logo graphic, possessing strong recognizability.
Project Duration
The project starts in July 2021 and ends in August 2021 in Nanjing, China
Operation Flow
The design effectively conveys Henry Moore's personal characteristics, with minimalist lines outlining key information, enhancing recognition, and possessing a visually captivating appeal that can be widely disseminated.
Team Members
Yuxin Feng
Image Credits
Photographer Yuxin Feng, 2023

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