HWG Campus LU Wayfinding System

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

HWG Campus LU Wayfinding System
by Geissert Thomas

Awarded April 15, 2025
CLIENT: TEAMGEISSERT
199

The aim was to create a system with its own identity and originality. The signage and information system therefore has a clear design language and picks up on architectural elements of the new building. A colour concept facilitates orientation. It welcomes and informs students outside (car park, campus), guides them to the entrances and inside the buildings to the desired departments and facilities. The focus is on legibility, accessibility and recognition. A solution was developed that does not follow short-lived trends, but is durable in form and materiality.

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