Hwg Campus Lu Wayfinding System by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2025
Hwg Campus Lu Wayfinding System
Client: Teamgeissert
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #162366The Design
About Hwg Campus Lu Wayfinding System
The aim was to create a system with its own identity and originality. The signage and information system therefore has a clear design language and picks up on architectural elements of the new building. A colour concept facilitates orientation. It welcomes and informs students outside (car park, campus), guides them to the entrances and inside the buildings to the desired departments and facilities. The focus is on legibility, accessibility and recognition. A solution was developed that does not follow short-lived trends, but is durable in form and materiality.
The Recognition
About the Bronze A' Design Award
Hwg Campus Lu Wayfinding System is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Hwg Campus Lu Wayfinding System is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Hwg Campus Lu Wayfinding System splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Wayfinding and Orientation System Design
We specialize in creating award-winning wayfinding systems for airports, universities, offices and industrial buildings. Our designs combine modern aesthetics with exceptional functionality, ensuring clear navigation and accessibility for all users.
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Grand Interview
Your innovative integration of architectural elements into the Hwg Campus Lu Wayfinding System creates a distinct visual identity - could you elaborate on how you developed this harmonious relationship between the signage and the building's design elements?
The idea was to bring together the design elements essential for communication and the architectural elements in one large framework. The frame combines all the elements that are important for orientation and is also a recognizable element.
The color concept in the Hwg Campus Lu Wayfinding System appears to prioritize both functionality and psychological impact - how did you determine the specific color palette to enhance navigation while promoting safety and confidence among students?
The color concept is based on the blue façade color of the new building. It is important that the contrast between the anthracite background and the chosen colors is also optimal for people with visual impairments.
Your choice of materials for the Hwg Campus Lu Wayfinding System, particularly the combination of concrete, aluminum, and illuminated elements, creates a striking visual presence - what influenced your decision to blend these specific materials, and how do they contribute to the system's durability?
The robustness and durability of the materials were decisive factors in the selection process. Concrete panels, which are usually used as façade panels, stove-enamelled aluminum elements and solid-colored acrylic glass were used. It was important to choose materials with a matt surface in order to avoid reflections and ensure optimum legibility.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
- Dimensions & Packaging
- Various dimensions according to the neccessities on-site
- Tags
- modern, contemporary, reluctant, minimal, plain, timeless
- Production Technology
- The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
- Design Challenge
- Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
- Research
- A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
- Inspiration
- The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
- Project Duration
- The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany. - Operation Flow
- The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
- Team Members
- Thomas Geissert
- Image Credits
- TEAMGEISSERT
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