Pacific Aquarium Rebranding

Pacific Aquarium Rebranding
by Mikayla Gao

• Awarded April 15, 2025
• CLIENT: Mikayla Gao
• 146

As Southern California's largest aquarium, the Pacific Aquarium showcases best represents the Pacific Ocean's rich diversity. The rebranding improved legibility and memorability and simplified the name to The Pacific Aquarium. The design features fluid shapes and a custom font, evoking the ocean's dynamic nature and reinforcing the aquarium's mission of accessibility, education, and conservation through an adaptable, cohesive visual identity.