Night Tale Illustration by Wenxu Zhao is a highly esteemed winner of the very prestigious 2025 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2025
Night Tale Illustration
by Wenxu Zhao
Client: Strawberry Fish Girl
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #167003The Design
About Night Tale Illustration
Night Tale is an illustration series that follows the journey of the Strawberry Fish Girl on a summer night. The series blends fantasy and surrealism to present an open ended story. Each scene places the character among large animals, flowers and plants, which serve as metaphors for inner thoughts, goals and curiosity. The illustrations are created digitally at high resolution, so fine details stay clear at large sizes. The work can be shown as prints, as large projections, or as an immersive installation covering the walls of an interior space.
The Recognition
About the A' Design Award
Night Tale Illustration is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Night Tale Illustration is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Night Tale Illustration is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Where to Get It
Custom Illustration Services for Visual Storytelling
We create evocative illustrations that blend fantasy with emotional depth. Our award-winning work spans digital illustration, picture books, and narrative art. Whether you need whimsical characters, dreamlike scenes, or visual essays, we bring stories to life through color and imagination.
Discuss Your ProjectInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The core concept of this work is to construct a symbolically rich and emotionally resonant visual journey through the character of the “Strawberry Fish Girl.” She is the embodiment of my inner world, my alter ego. As a Pisces, the “fish” represents my imaginative, emotional, and fluid nature, while the “strawberry” symbolizes sweetness, softness, and a longing for healing. Whenever night falls and my mind begins to drift, this character naturally emerges.
The inspiration for this series comes from my personal growth, dreams, and deep self-reflection. Coming from a rational background in mathematics and transitioning into the pursuit of artistic freedom, I often found myself caught between logic and intuition, self-exploration and societal expectations. The Strawberry Fish Girl was born from this emotional state. Her journey is a surreal yet grounded path of self-discovery, filled with fantasy but tinged with the realities of life.
Nature is one of my most profound sources of inspiration. I’m deeply drawn to flowers, animals, and the emotional shifts brought by seasonal change. These elements frequently appear in my work, often carrying symbolic meaning: the peacock stands for inspiration and hope, the tiger represents pursuit and ambition, and the glowing dragonfly symbolizes guidance and the lightness of thought.
Through this series, I aim to explore the balance between fantasy and introspection, using visual language to capture emotions that are otherwise difficult to express. It serves both as my personal emotional diary and as a poetic response to the loneliness and longing for hope often felt by people living in modern cities.
What has been your main focus in designing this work? Especially what did you want to achieve?
My main focus was to authentically express the complexity of emotions through visual storytelling, particularly themes like getting lost in pursuit, fleeting hope, and the quiet companionship of oneself. I wanted this work to be more than just a dreamlike visual experience; I wanted it to evoke a psychological resonance, a gentle yet profound emotional connection that invites viewers to feel softness, vulnerability, curiosity, and resilience within themselves.
In terms of composition and character design, I aimed to use surreal imagery to give form to intangible emotions. Recurring animal symbols serve as psychological projections of the character: the tiger represents intense ambition and drive, yet the girl often loses her way in a maze-like landscape, symbolizing how we’re frequently derailed by external distractions in real life. The peacock, whose eyes sparkle with falling stars each night, represents creative inspiration and enduring hope. Glowing dragonflies, butterflies, and fireflies embody those small yet radiant moments of beauty we encounter in daily life.
Through the story of the Strawberry Fish Girl, I hope to inspire viewers to reconnect with their own inner world. Whether it’s young adults navigating life transitions or urban dwellers seeking a moment of stillness, I want them to find pieces of themselves within the series. For me, art is not about grand narratives. It’s about tender connection. It creates a space for pause and self-awareness, allowing people to momentarily step away from the noise of modern life and rediscover a sense of presence and emotional clarity.
What are your future plans for this award winning design?
I plan to develop the “Strawberry Fish Girl” into a continuously expanding visual storytelling project, including picture books, creative merchandise, and immersive exhibitions. In the future, I will illustrate her in various scenes, wearing different outfits to express a range of emotions and narratives. These designs will appear not only in standalone artworks but also in a variety of merchandise such as postcards, stickers, journals, tote bags, and art prints, creating a collectible, emotionally resonant product series.
At the same time, I hope to develop more “related characters” around the Strawberry Fish Girl, her companions, who may be other girls or animal figures with symbolic emotional and natural traits. Together, they will form a complete, gentle, and whimsical fantasy universe.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work is an illustrated series depicting the whimsical journey of Strawberry Fish Girl on a summer night. Blending fantasy and surrealism, it invites viewers into a world where imagination flows freely. Each detail whispers fragments of an open ended tale.
- Dimensions & Packaging
- 17x22 inches (each), 600 dpi. Flexible sizing based on medium and usage.
- Tags
- illustration, children's illustration, fantasy, animals, dream world, summer night
- Production Technology
- The illustrations are digitally created using Photoshop and other graphic design software, allowing for high resolution detail and intricate artistry. The original works are large scale, designed to showcase a rich tapestry of fine details when viewed up close or projected onto expansive surfaces.
- Design Challenge
- The challenge is to artfully integrate childlike innocence, fantasy, and mystery into illustrations rich with intricate details, while maintaining a sense of visual unity and storytelling coherence.
- Research
- This project began with the creation of the Strawberry Fish Girl, a whimsical character embodying innocence, mystery, and fantasy. Building upon her image, a series of illustrations were developed, exploring her actions, surroundings, and interactions with her dreamlike environment. Through an introspective creative process, I crafted a narrative that serves as an honest reflection of their inner world, weaving together a story filled with childlike wonder and gentle mystery.
Each illustration carefully incorporates floral elements, plants, and animals, meticulously designed to contribute to the immersive dreamscape. Using digital tools such as Photoshop, the work balances intricate details and visual unity, resulting in a collection that is both technically refined and emotionally resonant. Whether presented as traditional prints, large scale projections, or immersive installations, the series invites viewers to step into a delicate, otherworldly world shaped by imagination and introspection. - Inspiration
- This illustration series draws inspiration from my self reflection and dreams. I’ve visualized my self ego through a mystical, dreamlike world, where the interaction between the Strawberry Fish Girl and large animals becomes a metaphor for my inner landscape. Each animal symbolizes a part of me, my goals, my ideas, and my curiosity, weaving together a tale that bridges imagination and introspection.
- Project Duration
- The work was originally created in 2022, New York City, USA, and revised in 2024, New Jersey, USA.
- Operation Flow
- The illustrations can be showcased as traditional artworks in an exhibition, projected onto large outdoor screens on summer nights, or enveloping all four walls of an expansive indoor space, creating an immersive, dreamlike experience where the audience can step directly into the enchanting world of the paintings.
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