Iron Graphics, Illustration and Visual Communication Design · 2025
Night Tale Illustration
by Wenxu Zhao
- A' Design Award 2025 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2025
- CLIENT: Strawberry Fish Girl
- Estimated Number of Design Views: 11,389
- Verification code 994F62F107 · Verify this award
About Night Tale Illustration
Night Tale is an illustration series that follows the journey of the Strawberry Fish Girl on a summer night. The series blends fantasy and surrealism to present an open ended story. Each scene places the character among large animals, flowers and plants, which serve as metaphors for inner thoughts, goals and curiosity. The illustrations are created digitally at high resolution, so fine details stay clear at large sizes. The work can be shown as prints, as large projections, or as an immersive installation covering the walls of an interior space.
Wenxu Zhao's Night Tale Illustration emerges from the rich tradition of contemporary narrative illustration that bridges folkloric storytelling heritage with sophisticated graphic design sensibilities, positioning itself within the global resurgence of bold, chromatically confident visual storytelling that draws upon diverse cultural wellsprings including Asian decorative traditions, mid-century modern poster aesthetics, and the enduring appeal of magical realism in children's literature and all-ages visual narrative, the work demonstrates considerable technical accomplishment in its orchestration of complex spatial layers that maintain pictorial clarity despite the density of information, each zone from foreground botanical elements through middle-ground architectural and figurative details to background atmospheric hills articulated with distinct chromatic and textural identity, the compositional achievement lies particularly in the sophisticated management of scale relationships that establish the tiger as simultaneously present within and transcendent of the human domestic realm, creating productive visual tension between naturalistic representation and symbolic amplification, the chromatic sophistication evident in the work's deployment of warm-cool complementary relationships that generate optical vibrancy while maintaining overall harmony, the saturated orange and vermillion passages of the tiger's form achieving luminous intensity against the verdant greens and deep blues of the nocturnal environment, passages of particular accomplishment include the tiger's face where anatomical structure and graphic simplification achieve elegant balance, the decorative patterning of stripes that function simultaneously as naturalistic marking and compositional rhythm, and the atmospheric treatment of distant hills that suggest spatial recession while maintaining the flattened decorative integrity characteristic of illustration rather than illusionistic painting, the formal choices throughout serve the expressive end of creating an enchanted nocturnal realm where the boundaries between human domestic space and wild natural presence dissolve into poetic coexistence, the work explores thematic territory centered on humanity's relationship with the natural world, the psychological and spiritual dimensions of nighttime when rational daylight consciousness gives way to dream logic and archetypal imagery, the protective or guardian presence of powerful animals in folkloric traditions, the nested scales of existence where human life unfolds within larger cosmic and ecological contexts, and the capacity of visual storytelling to render visible the invisible dimensions of experience, wonder, enchantment, and the numinous quality that arises when familiar elements, domestic architecture, cultivated gardens, human figures, combine with the extraordinary, an enormous tiger whose scale defies naturalistic proportion, suggesting that the illustration functions not as documentary representation but as psychological or spiritual landscape where inner and outer reality interpenetrate, the work seems to draw upon visual precedents including the flattened decorative space and bold color planes of Japanese woodblock prints, the narrative clarity and symbolic amplification of European fairytale illustration traditions, the sophisticated layering techniques of contemporary digital illustration that simulate cut-paper collage aesthetics, and perhaps the magic realist literary tradition where fantastical elements emerge seamlessly within quotidian settings without explanation or apology, the inclusion of small human figures within architectural shelter observed by or coexisting with the magnificent feline presence evokes archetypal scenarios of protection, the domestic hearth as sanctuary within the vast wild, or alternatively the wild as encompassing presence within which human dwelling represents a small but significant footnote, one might observe how the illustration invites contemplation of our species' place within the larger ecological web, the persistence of enchantment and mythological consciousness even within contemporary visual culture, the psychological function of animal figures as embodiments of qualities, power, grace, dignity, wildness, that human consciousness projects and through which we explore aspects of existence beyond ordinary rational discourse, and the capacity of skillfully orchestrated color, form, and composition to transport viewers into imaginative realms that refresh perception and invite wonder.
Press Kit
- Unique Properties
- The work is an illustrated series depicting the whimsical journey of Strawberry Fish Girl on a summer night. Blending fantasy and surrealism, it invites viewers into a world where imagination flows freely. Each detail whispers fragments of an open ended tale.
- Dimensions & Packaging
- 17x22 inches (each), 600 dpi. Flexible sizing based on medium and usage.
- Tags
- illustration, children's illustration, fantasy, animals, dream world, summer night
- Production Technology
- The illustrations are digitally created using Photoshop and other graphic design software, allowing for high resolution detail and intricate artistry. The original works are large scale, designed to showcase a rich tapestry of fine details when viewed up close or projected onto expansive surfaces.
- Design Challenge
- The challenge is to artfully integrate childlike innocence, fantasy, and mystery into illustrations rich with intricate details, while maintaining a sense of visual unity and storytelling coherence.
- Project Duration
- The work was originally created in 2022, New York City, USA, and revised in 2024, New Jersey, USA.
- Operation Flow
- The illustrations can be showcased as traditional artworks in an exhibition, projected onto large outdoor screens on summer nights, or enveloping all four walls of an expansive indoor space, creating an immersive, dreamlike experience where the audience can step directly into the enchanting world of the paintings.
- Research
- This project began with the creation of the Strawberry Fish Girl, a whimsical character embodying innocence, mystery, and fantasy. Building upon her image, a series of illustrations were developed, exploring her actions, surroundings, and interactions with her dreamlike environment. Through an introspective creative process, I crafted a narrative that serves as an honest reflection of their inner world, weaving together a story filled with childlike wonder and gentle mystery.
Each illustration carefully incorporates floral elements, plants, and animals, meticulously designed to contribute to the immersive dreamscape. Using digital tools such as Photoshop, the work balances intricate details and visual unity, resulting in a collection that is both technically refined and emotionally resonant. Whether presented as traditional prints, large scale projections, or immersive installations, the series invites viewers to step into a delicate, otherworldly world shaped by imagination and introspection. - Inspiration
- This illustration series draws inspiration from my self reflection and dreams. I’ve visualized my self ego through a mystical, dreamlike world, where the interaction between the Strawberry Fish Girl and large animals becomes a metaphor for my inner landscape. Each animal symbolizes a part of me, my goals, my ideas, and my curiosity, weaving together a tale that bridges imagination and introspection.
Colors of Night Tale Illustration
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G0E23 ShopDesign Interview about Night Tale Illustration
The inspiration for this series comes from my personal growth, dreams, and deep self-reflection. Coming from a rational background in mathematics and transitioning into the pursuit of artistic freedom, I often found myself caught between logic and intuition, self-exploration and societal expectations. The Strawberry Fish Girl was born from this emotional state. Her journey is a surreal yet grounded path of self-discovery, filled with fantasy but tinged with the realities of life.
Nature is one of my most profound sources of inspiration. I’m deeply drawn to flowers, animals, and the emotional shifts brought by seasonal change. These elements frequently appear in my work, often carrying symbolic meaning: the peacock stands for inspiration and hope, the tiger represents pursuit and ambition, and the glowing dragonfly symbolizes guidance and the lightness of thought.
Through this series, I aim to explore the balance between fantasy and introspection, using visual language to capture emotions that are otherwise difficult to express. It serves both as my personal emotional diary and as a poetic response to the loneliness and longing for hope often felt by people living in modern cities.
In terms of composition and character design, I aimed to use surreal imagery to give form to intangible emotions. Recurring animal symbols serve as psychological projections of the character: the tiger represents intense ambition and drive, yet the girl often loses her way in a maze-like landscape, symbolizing how we’re frequently derailed by external distractions in real life. The peacock, whose eyes sparkle with falling stars each night, represents creative inspiration and enduring hope. Glowing dragonflies, butterflies, and fireflies embody those small yet radiant moments of beauty we encounter in daily life.
Through the story of the Strawberry Fish Girl, I hope to inspire viewers to reconnect with their own inner world. Whether it’s young adults navigating life transitions or urban dwellers seeking a moment of stillness, I want them to find pieces of themselves within the series. For me, art is not about grand narratives. It’s about tender connection. It creates a space for pause and self-awareness, allowing people to momentarily step away from the noise of modern life and rediscover a sense of presence and emotional clarity.
At the same time, I hope to develop more “related characters” around the Strawberry Fish Girl, her companions, who may be other girls or animal figures with symbolic emotional and natural traits. Together, they will form a complete, gentle, and whimsical fantasy universe.
Although the series may appear intimate and personal, the emotional states it explores, such as confusion, hope, loneliness, and self-identity, are universally experienced. Through this character, I hope to create an emotional connection, allowing viewers to find deep resonance within a fantasy world that may seem distant, yet feels profoundly close to the heart.
This series emerged during a period of self-reflection and uncertainty in my life. As I navigated identity shifts and the unknowns of the future, I felt a strong need to record my emotions in an honest and gentle way. The Strawberry Fish Girl was born from this desire, she is both a projection of my inner world and a way for me to explore, understand, and reconstruct reality through imagination.
Through works like this, I aim to build a bridge between fantasy and reality, using delicate yet truthful visual language to offer both myself and viewers a space for pause, reflection, and emotional healing.
This series may especially appeal to people with a sensitivity to aesthetics and emotion, including artists, writers, creatives, and those with an affinity for nature, fantasy, and symbolic imagery. It also speaks to audiences who find comfort in visual storytelling that combines softness with psychological depth, viewers who may be going through life changes, creative blocks, or moments of quiet longing.
She is not just a fictional figure but a mirror of my internal world. Each journey she takes and every scene she appears in symbolizes a shift in emotion or thought. The series becomes a form of visual self-narration, immersive, symbolic, and emotionally layered, offering a deeper psychological experience within a whimsical, dreamlike setting.
The series itself is titled Night Tale, which captures the tone and emotional essence of the work. “Night” represents a time of quietness, dreaming, and introspection, a space where imagination awakens and hidden thoughts surface. “Tale” emphasizes the narrative aspect of the series, as each piece forms part of a larger emotional journey. Together, the title suggests a poetic exploration of one’s inner landscape under the veil of night, a visual diary of dreams, doubts, longings, and quiet hope.
I also struggled with perfectionism, constantly revising, scrapping, and starting over, trying to make every detail flawless. This mindset led to creative anxiety and stagnation. Over time, I realized that the most powerful works are not necessarily “perfect,” but honest. I began to follow my intuition more closely, practiced restraint, and focused on emotional flow and rhythm rather than packing in too much information.
This shift helped me rediscover the joy of creating, and the work itself became more breathable and emotionally resonant. Letting go of perfectionism was one of the most important breakthroughs I experienced in this series.
My goal was to bring the story of the Strawberry Fish Girl to a broader, global stage and to build emotional and creative connections with audiences and artists around the world.
I also began to recognize the value of personal experience. What may seem like subtle or private emotions can actually reflect universal feelings. When I allowed myself to honestly portray my inner fluctuations through visual language, I found that viewers could sense the authenticity, and that emotional resonance gave the work its strength. This discovery reinforced my desire to tell stories through poetic symbolism and introspective imagery.