Mawa Branding Corporate Identity by Mohammed Obaid is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2025
Mawa Branding Corporate Identity
Client: Mohammed Obaid
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #167004The Design
About Mawa Branding Corporate Identity
This design features an interwoven gold circular emblem, symbolizing unity, strength, and continuity, paired with modern sans serif typography for clarity and sophistication. Inspired by geometric patterns in luxury architecture, the gold gradient adds depth and reflects premium quality. Crafted using advanced digital tools, it is optimized for scalability and versatility across various applications, ensuring consistent performance in print, digital, and large format mediums. This harmonious blend of cultural symbolism and contemporary elegance creates a lasting visual impact.
The Recognition
About the Bronze A' Design Award
Mawa Branding Corporate Identity is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Mawa Branding Corporate Identity is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Mawa Branding Corporate Identity splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Strategic Brand Identity and Creative Direction Services
We craft compelling brand identities that bridge modern design excellence with regional authenticity. Our strategic approach combines award-winning creative direction with deep cultural insight, delivering visual systems that resonate across languages and platforms.
Discuss Your ProjectInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The core idea behind MAWA’s brand identity was to embody the concept of “value beyond matter.” I wanted the logo to reflect harmony, continuity, and prestige a visual translation of timeless elegance and thoughtful luxury. The golden circular emblem symbolizes unity and infinite potential, inspired by organic forms and jewelry craftsmanship.
What has been your main focus in designing this work? Especially what did you want to achieve?
My focus was to craft a brand identity that looks luxurious and feels trustworthy. I wanted every visual element to communicate clarity, purpose, and a refined sense of excellence. The goal was to make MAWA stand out as a premium name that delivers more than services and creates meaningful experiences.
What are your future plans for this award winning design?
This design marks an important step in my creative journey. I plan to expand its presence across more platforms and expressions while maintaining its core elegance and clarity. At the same time, I am preparing to submit this project to other prestigious design competitions to further test its impact and gain global recognition. Winning this award encouraged me to push the boundaries even further and pursue continuous creative excellence.
Grand Interview
Your interwoven gold circular emblem in Mawa Branding Corporate Identity beautifully symbolizes unity and strength - could you share the creative journey that led to this distinctive design choice and how it aligns with the brand's core values?
The emblem was inspired by the idea of connection and belonging. I combined geometric balance with fluid curves to reflect both structure and comfort. The circular form represents continuity, while the interwoven lines symbolize unity and shared purpose. Gold adds a sense of prestige, aligning with Mawa’s values of elegance and trust.
The harmonious blend of cultural symbolism and contemporary elegance in Mawa Branding Corporate Identity stands out - how did you navigate the challenge of creating a visual identity that resonates with both traditional and modern audiences?
I started with local architectural patterns and simplified them into modern forms. The goal was to honor heritage without overwhelming the design. By using clean lines, ample space, and a timeless color palette, the identity speaks to both tradition and progress, appealing to a wide range of audiences.
The gold gradient treatment in Mawa Branding Corporate Identity adds remarkable depth and luxury - could you elaborate on your technical approach to achieving this premium finish while ensuring consistency across different applications?
I created a custom gradient that mimics real gold, tested under various light and media conditions. In print, I used metallic foil and controlled ink densities. Digitally, I built scalable gradient styles with fallback options. The key was balancing richness with flexibility for all applications.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design features an interwoven gold circle symbolizing unity, strength, and continuity, paired with sleek typography for clarity and sophistication. The premium gold color reflects luxury and high quality, making it unique and memorable. It balances elegance and cultural meaning, embodying "Mawa" as a symbol of comfort and belonging.
- Dimensions & Packaging
- This non-physical logo design features a geometric circular emblem with smooth, interwoven elements symbolizing unity and strength. A gold gradient adds depth and luxury, crafted using advanced digital tools. The modern sans-serif typography is precisely aligned with the emblem, ensuring balance and clarity. Optimized for scalability, the design maintains its versatility across print, digital, and large-format applications, making it both functional and visually impactful.
- Tags
- Luxury logo design, real estate branding, gold emblem, elegant typography, unity and strength, premium branding, modern design, scalable logo, cultural symbolism, timeless appeal
- Production Technology
- Used Adobe Illustrator to make the logo and all it's applications, the photos was edited using Adobe Photoshop.
- Design Challenge
- The hardest part was combining cultural meaning with a modern, luxurious look. We needed the design to reflect the Arabic meaning of Mawa while appealing to a high-end market. Creating the gold circle to symbolize unity and luxury, while making it work across different formats, was a big challenge. Limited feedback and ensuring the design connected with all audiences were obstacles we overcame by testing and refining the design multiple times.
- Research
- This design was created through research aimed at developing a logo that embodies luxury and comfort in the real estate sector. It symbolizes unity, strength, and premium quality by blending cultural symbolism with modern luxury branding trends. Designed using Adobe Illustrator, feedback from experts and clients refined the concept. The gold circular emblem and modern typography enhance emotional connection and clarity, establishing trust and elevating design standards in the industry.
- Inspiration
- Similar geometric and circular patterns can be found in luxury architecture, such as golden domes or ornamental designs in upscale buildings.
- Project Duration
- This project was designed in February 2022, In Riyadh Saudi Arabia, and it is used in the company's office.
- Operation Flow
- This logo operates as a versatile and impactful visual identity, seamlessly adapting across various mediums like print, digital, and signage. Its clean, modern design ensures clear communication, while the interwoven gold circle adds an element of sophistication and memorability. The balance between the emblem and typography makes it instantly recognizable, creating a strong connection with the audience. Its elegance and scalability ensure consistent performance across all applications.
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