Gold Graphics, Illustration and Visual Communication Design · 2025
Kakao AI Campus Brand Design
by LMNT Company
- A' Design Award 2025 Gold Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2025
- CLIENT: LMNT Company
- Estimated Number of Design Views: 231,500
- Verification code B4E187FD6E · Verify this award
About Kakao AI Campus Brand Design
Kakao AI Campus is a brand identity design created for a learning space devoted to artificial intelligence. The campus is open to company staff, local communities, civic groups and people with limited digital access, and it supports the training of AI talent. The brand system includes more than 50 icons, key visuals, illustrations, signage and morphing motion graphics built around the theme of the boundless potential of individuals. A design for all approach improves visibility and guides movement inside and outside the space.
Lmntcompany's brand design for Kakao AI Campus positions itself within the contemporary tradition of architectural illustration that employs isometric projection to create immersive, exploratory visual environments celebrating communal spaces and collaborative human endeavor, this work demonstrates sophisticated compositional intelligence through its orchestration of multiple architectural volumes that interconnect through stairs, platforms, and terraces creating a unified campus ecosystem where the eye travels freely between zones of activity, the chromatic strategy reveals considerable refinement in its deployment of a bold tetradic harmony where warm oranges and magentas create visual anchors balanced by cool greens and blues establishing temperature contrast that energizes the composition while maintaining chromatic unity through consistent saturation levels, technically the illustration exhibits mastery of the isometric convention maintaining geometric consistency across all architectural elements while introducing organic variation through the rounded tree canopies and flowing water features that soften the angular precision, thematically the work celebrates the vision of educational and creative spaces as vibrant ecosystems where learning, socializing, recreation, and artistic expression coexist harmoniously, the human figures though simplified into essential silhouettes convey remarkable narrative specificity through pose and context with figures shown attending presentations, gathering at rooftop parties, swimming, playing sports, and engaging in musical performance, the inclusion of whimsical elements such as the dotted heart constellation and the friendly duck swimming in the foreground pool introduces accessible warmth that balances the sophisticated spatial complexity, this illustration tradition has roots in the explanatory architectural renderings of the mid-twentieth century but has evolved through digital tools into a celebratory mode that invites viewers to imaginatively inhabit depicted spaces, how might you envision yourself moving through these interconnected zones of creativity and connection?
Press Kit
- Unique Properties
- Kakao AI Campus was created by Kakao Corp. to develop a future AI blueprint for the community.
Open not only to Kakao staff but also to members of local communities, civic groups, and digitally disadvantaged people, it serves as an alternative community to nurture AI talent while implementing ESG principles.
A comprehensive BX design was developed for this symbolic space, establishing principles for operation and designing practical experience programs.
By creating an innovative design that departed from Kakao’s existing identity, the project provided fresh inspiration within the company and fostered an atmosphere for internal branding. - Dimensions & Packaging
- We developed hip and refined graphics, a departure from the typical designs of large corporations, by using Morphing Motion design that transforms.
Reflecting the MZ generation’s lifestyle, we created design elements representing individual identity, completing a
multidimensional experience system with key visuals, illustrations and signage was built around the theme of 'boundless potential of individuals".
The experience design reflects insights from our customer journey analysis.
We maximized visual impact by using an innovative color scheme that breaks away from Kakao’s traditional main color identity guidelines. - Tags
- Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Signage Design, Iconography Design, Illustration Design, Campus Design, Space Design
- Production Technology
- Adobe Illustrator, Adobe After Effects, Adobe Photoshop
- Design Challenge
- As a platform for global AI talent to explore their potential, the space is designed to put ESG philosophy into practice by supporting and nurturing citizens to build a better future for the community rather than focusing solely on corporate profit.
This initiative lays the groundwork for developing global talent for a brighter future and revitalizing local communities across Korea.
A sophisticated and witty design system was developed to communicate these activities and encourage participation more effectively. - Project Duration
- Seoul, Republic of Korea
- Operation Flow
- A simple and highly visible Exformation design approach and a DFA (Design For All) system were implemented.
This system provides affordances for people of all ages, genders, and abilities, effectively streamlining movement both inside and outside the space.
The Design as Media approach allows employees and the public to discover new facets of the organization. - Research
- Kakao AI Campus offers a new paradigm for corporate campuses, focusing on interactive self-growth rather than one-sided, profit-driven training.
The flexible and adaptable space and visual design accommodate diverse individual needs, ensuring higher brand accessibility for all.
The guiding principle of Open Imagination in experience design opens up new possibilities for collaboration and mutual growth with the local community.
This innovative approach is expected to set a new benchmark in the industry. - Inspiration
- Over 50 icon assets were created and stylish graphics with morphing motion were developed, designed to resonate with Millennials and Gen Z while breaking away from conventional corporate aesthetics.
These elements evolved into a multi-dimensional experience system of visuals, illustrations, and signage centered on the theme of boundless potential of individuals.
Traditional universal design icons were integrated into key visuals, using a visible Exformation design approach. - Image Credits
- Image #1 : ©2024. LMNT all rights reserved.
Image #2 : ©2024. LMNT all rights reserved.
Image #3 : ©2024. LMNT all rights reserved.
Image #4 : ©2024. LMNT all rights reserved.
Image #5 : ©2024. LMNT all rights reserved. - Patents
- ©2024. LMNT all rights reserved.