Art of The A9 Cover Design by Deniz Erciyas is a highly esteemed winner of the very prestigious 2025 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2025
Art of The A9 Cover Design
Client: Deniz Erciyas
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #168252The Design
About Art of The A9 Cover Design
The Art of A9 speaker cover invites exploration of nature's rhythm, Istanbul's fluidity, and the interplay of sound's undulating waves. Drawing inspiration from the ceaseless motion of the sea and unseen sound waves, modern geometric forms and a serene color palette capture this dynamic flow. More than a sound source, the speaker is elevated to a work of art, unifying auditory and visual experiences.
The Recognition
About the A' Design Award
Art of The A9 Cover Design is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Art of The A9 Cover Design is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Art of The A9 Cover Design is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Where to Get It
Custom Pattern Design and Illustration Services
We create distinctive pattern designs and illustrations that bring nature's essence into modern geometric forms. With experience designing for global brands like Bang & Olufsen, HP, and Vans, we transform your vision into unique visual narratives that touch hearts and consciousness.
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Grand Interview
Your innovative fusion of natural rhythms and geometric forms in Art of The A9 Cover Design beautifully transforms a speaker cover into an artistic statement - could you elaborate on how you achieved this delicate balance between functionality and artistic expression?
In the A9 cover design, my approach to balancing functionality with artistic expression was to treat natural rhythms and geometric forms as complementary elements. While the technical structure of the speaker introduces certain constraints, I viewed those limitations as a framework that guides creativity rather than restricts it.I intentionally combined soft, organic lines that represent natural flow with sharper geometric shapes that convey structure and modernity. This allowed me to create a surface design that is visually striking, gives the product its own identity, and still harmonizes with the speaker’s physical integrity and acoustic performance.To achieve this balance, every detail—from the color palette to the relationship between forms—was thoughtfully crafted to support both the user experience and the visual narrative.
The Art of The A9 Cover Design draws inspiration from Istanbul's fluidity and sound waves - how did these distinct elements influence your creative process, and what techniques did you employ to capture their essence in the final design?
The A9 cover design draws heavily from the fluidity of Istanbul and the rhythmic movement of sound waves, both of which had a profound influence on my creative process. Istanbul’s constant flow—its shifting lights, layered histories, and movement between continents—inspired the organic, flowing forms in the design. At the same time, the visual language of sound waves guided the dynamic curves and the sense of motion embedded in the composition.To capture these elements in the final design, I combined soft, continuous lines with structured geometric shapes, creating a balance between natural movement and modern precision. I also relied on a carefully curated color palette to evoke the city’s atmosphere—from its calm tones to its vibrant energy. Layering, rhythm, and contrast were key techniques, helping me translate both the emotional and physical essence of Istanbul and sound into a cohesive visual expression.
In developing Art of The A9 Cover Design, you transitioned from hand-drawn sketches to digital vectors - could you walk us through this evolution and explain how maintaining the organic feel of your initial drawings shaped the final outcome?
In developing the A9 cover design, the transition from hand-drawn sketches to digital vectors played a crucial role in refining the visual language of the artwork. My initial sketches were intentionally loose and organic; they allowed me to explore fluid forms without constraints and to capture the spontaneous rhythm I wanted the design to convey.When I moved into the digital phase, the challenge was to preserve that organic quality while enhancing precision. I used vector tools not to rigidify the forms but to clarify them—maintaining the natural curves, subtle imperfections, and movement from the original sketches. This process allowed the design to evolve while still retaining the authenticity and softness of the hand-drawn lines.Ultimately, this combination of freehand exploration and digital refinement shaped a final piece that feels both modern and human, balancing expressive spontaneity with clean, contemporary geometry.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was created to celebrate the 10th anniversary of the Bang & Olufsen A9 Speaker. Inspiration is primarily drawn from simplicity, colors, shapes, and the beauty of nature, including its patterns and textures. A particular focus is placed on expressing the perception of nature through abstract forms. However, observations and influences are blended and transformed, allowing them to be reimagined through a unique perspective.
- Dimensions & Packaging
- Vectorel pattern drawings can adjust to any size.
- Tags
- Pattern Drawings, Geometric Shapes, illustration
- Production Technology
- Pen and paper take priority in the creative process, which led to starting the Art of A9 cover with hand-drawn sketches. An experimental approach was taken by cutting out shapes and positioning them on the surface of the speaker. Afterward, the design was converted to vector format and redrawn using Illustrator. Given the circular surface of the speaker, precise adjustments were required to ensure proper alignment. Following the provided guidelines, the design was finalized digitally and shared with the B&O team.
- Design Challenge
- In this special project, it was a challenge to create a beautiful, stylish, and sculptural design while incorporating various light and color tones across different architectural styles—each more elegant than the last, appealing to diverse tastes. The goal was to design something that people could gaze at repeatedly without feeling boredom, bringing them joy. I began the project with great excitement and focus, and all the difficulties I encountered were soon forgotten once the design was completed.
- Research
- Music transports me to another world, where endless dreams are created, allowing me to feel free, independent, and truly original. Drawing and designing evoke the same emotions, nourishing my creativity. The two practices reinforce and support each other, giving me the sensation of being lost in the abstract, surrounded by colors in another dimension—an incredibly fulfilling experience.
- Inspiration
- The aim is to create something distinctive in a world where similarity often prevails, enabling individuals to discover their unique colors and originality while reminding them of their inherent uniqueness. Designs with a soul are intended—simple yet vibrant and joyful creations, personalized rather than narrated. The ultimate purpose is to touch people's hearts, souls, and consciousness.
- Project Duration
- The project commenced in September 2022 on a global scale, with its completion in December of the same year. The covers were then exhibited and made available for sale in June 2024.
- Operation Flow
- An image is created that transcends the walls, transporting us into nature. As the world evolves and we increasingly spend time in cities and homes, the idea was to bring us back to that natural world through both the unique sounds of music and the visual impact of art. The intention was to capture the essence of the wave, the sun, the green, and the natural flow of life within geometric forms. Given that the audience possesses a 'designer spirit,' is inspired by design, and has a heightened awareness of the environment and nature, it is aimed to convey the sounds, colors, and scents of nature through this work.
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