Onshore Roasters Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2025
Onshore Roasters Branding
Client: Cansu Dagbagli Ferreira
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #168645The Design
About Onshore Roasters Branding
Onshore Roasters brand identity reflects the harmony of luxury, nature, and sustainability. The logo unites a coffee bean, sunbeams, and waves, embodying the ritual of a perfect morning at sea. A carefully chosen earthy palette and recycled paper packaging reinforce the commitment of the brand to elegance and eco conscious values. Inspired by the yachting lifestyle, the design balances simplicity and sophistication, creating a seamless connection between quality coffee and the open waters.
The Recognition
About the Silver A' Design Award
Onshore Roasters Branding is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Onshore Roasters Branding is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Onshore Roasters Branding is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Brand Identity Design Services
We craft distinctive brand identities that resonate with your audience and elevate your business. With over a decade of international experience working with clients like Johnson & Johnson, Jeep, and Snapchat, our 360° approach delivers cohesive visual identities, packaging, and web design that captivate and convert.
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Grand Interview
Your innovative fusion of a coffee bean, sunbeams, and waves in Onshore Roasters Branding creates a compelling visual narrative - could you walk us through the creative process that led to this harmonious integration of elements?
The concept began with the idea of connection, between land and sea, morning rituals and elevated experiences. The coffee bean was naturally central, but I didn’t want it to feel generic or isolated. The sunbeams represent both the start of the day and the warmth of indulgence, while the gentle waves ground the brand firmly within its coastal, yachting context. The challenge was to merge these without visual noise. Through refinement, we distilled these elements into a single, elegant mark: minimal, but rich in meaning. It feels effortless, yet every line is intentional.
The earthy color palette and recycled paper packaging of Onshore Roasters Branding beautifully reflect both luxury and sustainability - what inspired this delicate balance between premium positioning and environmental consciousness?
Luxury today isn’t loud, it’s thoughtful. The yachting community, in particular, is increasingly aware of its environmental footprint. We wanted the brand to quietly reflect that awareness. The earthy, understated tones evoke a sense of calm and authenticity, while the use of recycled paper brings substance to the sustainability message. At the same time, the minimal layout, refined typography, and considered details ensure the brand retains its premium, sophisticated feel. It’s a quiet confidence that speaks to both values (luxury and responsibility) without compromise.
How did your research interviews with luxury yacht management inform the development of Onshore Roasters Branding, and what key insights shaped your final design decisions?
One of the most valuable aspects of this project was that my client herself had years of experience as luxury yacht crew and manager. Her firsthand insights were incredibly helpful in shaping both the strategic and visual direction of the brand. She understood the level of discretion, attention to detail, and seamless quality expected in that environment. Through our conversations, it became clear that the brand had to feel quietly confident, refined, consistent, and effortless, never loud or overly branded. That perspective guided every decision, from material choices to the tone of the design, ensuring the brand feels perfectly at home within the world of luxury yachting.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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