Grovehood Collective Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2025
Grovehood Collective Branding
Client: Cansu Dagbagli Ferreira
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #168860The Design
About Grovehood Collective Branding
Grovehood Collective partners with earth friendly boutique farms to create a transparent extra virgin olive oil brand in the Netherlands. The visual identity balances tradition and modernity, emphasizing authenticity and traceability. A vintage inspired label with custom cut details and refined typography reflects craftsmanship and shows all the details of olive origin. The olive with orbits symbol honors the dedication of family run farms whose world turn around this fruit, while an earthy color palette highlights the products natural origins, forming a cohesive packaging system.
The Recognition
About the Silver A' Design Award
Grovehood Collective Branding is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Grovehood Collective Branding is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Grovehood Collective Branding is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Brand Design and Visual Identity
We create distinctive brand identities that resonate and captivate. With over a decade of international experience, our boutique design studio specializes in comprehensive brand strategy, visual identity, packaging, and web design. Having crafted brands for Johnson & Johnson, Jeep, Snapchat, and Hallmark, we bring award-winning expertise to elevate your brand to new heights.
Contact UsInterviews
Grand Interview
Your innovative approach to balancing tradition and modernity in Grovehood Collective Branding's visual identity is striking - could you walk us through how you developed this delicate equilibrium between heritage and contemporary design elements?
For me, the key was never to mimic tradition for the sake of nostalgia, but to reinterpret it with intention. Grovehood Collective is rooted in small-scale farming and craftsmanship, but it’s also a forward-thinking brand, prioritizing traceability and transparency. The design reflects that balance, a vintage-inspired label with crafted details brings warmth and familiarity, while the clean layout, refined typography, and restrained color palette introduce a modern, honest aesthetic. It feels connected to heritage, yet confidently contemporary.
The olive with orbits symbol in Grovehood Collective Branding beautifully captures the essence of family-run farms - what inspired this particular symbolic representation, and how does it align with the brand's commitment to transparency and traceability?
The idea came from observing how, for these family-run farms, life truly revolves around the olive harvest. It’s not just agriculture, it’s generational, it’s personal, their center of gravity. The olive with orbit lines captures that sense of dedication, with the orbits symbolizing both movement and connection - the connection between the land, the farmer, and the consumer. It also quietly reflects the brand’s focus on transparency, as traceability is essentially about making those invisible connections visible.
Given the restricted label area on the bottle for Grovehood Collective Branding, how did you overcome the creative challenge of maintaining visual appeal while effectively communicating all necessary information within such limited space?
It was definitely a challenge, the bottle is elegant but the label space is compact. That’s where considered hierarchy and restraint became essential. We prioritized only the most relevant information on the front, letting the design breathe. Secondary details, like traceability information, are placed more discreetly but remain easily accessible on the back. We also used custom-cut label edges to create visual intrigue without overcrowding. The result feels premium and intentional, even within tight space constraints.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grovehood Collective redefines olive oil branding by blending heritage with modern elegance. As the Netherlands' first transparent extra virgin olive oil brand, it sources from family-run, earth-friendly farms. The vintage inspired label, with refined typography, and custom cut design reflects craftsmanship and authenticity. Earthy yet vibrant colors distinguish each variant, while premium packaging invites consumers to explore the rich journey of this high-quality, traceable olive oil.
- Dimensions & Packaging
- 500 ml olive oil labels: 2 front labels (63 x 74 mm) and one back label (69 x 75 mm)
- Tags
- olive oil, gourmet, olive, packaging, label design, custom cut, branding
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then labels were produced by 4 color printing technique.
- Design Challenge
- Due to the bottle shape, the area we could use for the label was restricted, it required to be creative to create the layout while keeping the look appealing.
Another creative challenge was to color match the different materials. The bottle labels are printed on PP while the pouches are printed on a layered plastic material. The color - Research
- A thorough competitor research was done online and offline. During the research phase we concluded that the product quality is superior to almost all of the products available in the market. We decided to go extra mile for the packaging design to reflect this quality. The bottle was chosen from many available options, we went for a special design that looks both unique and premium. Resembling to a wine bottle, the design evokes premium quality. It was sourced from a quality supplier and we decided to use custom cut labels for underlining the uniqueness of the product.
- Inspiration
- The design is inspired by the traditions of olive oil production, where life revolves around the harvest. This idea is captured in the brand symbol: an olive encircled by orbits, representing the families whose world turns around this precious fruit. A fusion of vintage aesthetics and contemporary minimalism enhances the product’s exclusivity. The color palette, drawn from nature, connects the golden hues of olive oil and the rich greens of the trees, capturing the essence of the Mediterranean.
- Project Duration
- Started in October 2024, finished in February 2025
Designed in France, Sold from Netherlands to EU - Operation Flow
- First transparent extra virgin olive oil brand from Netherlands. The high quality olive oil is sourced from earth friendly family farms from different countries of Europe. The brand promise is to bring this high quality extra virgin olive oil that is single state, early harvest, hand picked and pressed the same day olive oil to gourmet audience.
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