Jo Cafe and Restaurant by A4DH Branding Services is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2025
Jo Cafe and Restaurant
Client: A4 Design House
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #169504The Design
About Jo Cafe and Restaurant
Jo, redefines fine dining as a celebration of taste, connection, and shared moments. The brand identity was designed to appeal to an audience, from children to grandparents, while maintaining authenticity and sophistication. Centered on flavor diversity, and emotional connection, the visual identity embraces a modern aesthetic. A green color palette symbolizes nature, growth, and sustainability. Illustrative graphics inspired by food and dining elements enhance storytelling, while a contemporary logotype balances simplicity and adventure. The result is a cohesive experience across touchpoints.
The Recognition
About the Bronze A' Design Award
Jo Cafe and Restaurant is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Jo Cafe and Restaurant is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Jo Cafe and Restaurant splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Strategic Brand Identity Design Services
We craft exceptional brand identities that resonate globally. With over a decade of experience and 350+ successful projects across the US, Europe, and Middle East, our Dubai and Tehran teams seamlessly integrate design, art, business, and innovation to transform your brand vision into lasting impact.
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Grand Interview
Your innovative approach to balancing modern aesthetics with emotional connection in Jo Cafe and Restaurant's brand identity is striking - could you elaborate on how you developed this visual language that appeals across generations while maintaining sophistication?
Our aim was to craft a visual language that, while contemporary and modern, could resonate emotionally with multiple generations. To achieve this, we kept forms and compositions minimal and clean, yet enriched them with warm, tangible details such as hand-drawn illustrations, natural colors, and subtle textures that evoke familiarity and comfort.
The green color palette of Jo Cafe and Restaurant symbolizes nature, growth, and sustainability - what inspired this specific choice and how does it align with the broader vision for creating meaningful dining experiences?
The choice of green as the core brand color was inspired by both the Persian meaning of “Jo” (barley grain) and the brand’s heritage. Green symbolizes growth, sustainability, and nature; perfectly aligned with the restaurant’s vision of placing fresh ingredients, wholesome cooking, and meaningful dining experiences at the heart of its offering.
The illustrative graphics in Jo Cafe and Restaurant's identity draw from food ingredients and tableware - could you walk us through your creative process in transforming these dining elements into cohesive brand storytelling?
The illustrations were built around culinary elements; food ingredients, spices, utensils, and cookware. We first created a library of visual motifs directly inspired by JO’s menu, then integrated these into modular compositions that form a seamless visual storytelling system for the brand.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
- Dimensions & Packaging
- We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
- Tags
- rebranding, brand identity, identity design, logo redesign, visual language
- Production Technology
- Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points. - Design Challenge
- The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
- Research
- Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
- Inspiration
- The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
- Project Duration
- The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
- Operation Flow
- A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
- Team Members
- Creative Director: Mehdi Javadinasab
Design Director: Amir Asgharzadeh
Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal
Design QC: Vida Valizadeh
Motion Designers: Pariya Tabrizi
Ui/Ux Designer: Fatemeh Abbasi
Project Manager: Zahra Hashemi
Account Director: Baha Khatambakhsh
Account Executive: Ghazal Babajani
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