Heyday Center Corporate Identity by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2025
Heyday Center Corporate Identity
Client: HEYDAY Center
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #170737The Design
About Heyday Center Corporate Identity
Heyday Center is a corporate identity created for a training center that offers sports performance, rehabilitation and study abroad support services. The logo is shaped as a rising flag, a form that refers to continuous progress and self-improvement. The letter H is built from two symmetrical figures of the number one, set in positive and negative form, to suggest reaching a peak. Blue is used as the main color to express reason, professionalism and calm. The identity reflects the data-based method of the center.
The Recognition
About the A' Design Award
Heyday Center Corporate Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Heyday Center Corporate Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Heyday Center Corporate Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Where to Get It
Award-Winning Brand Identity Design Services
We transform businesses through strategic brand identity design, creating visual systems that communicate your unique value. Our expertise spans logo design, corporate identity development, and comprehensive brand guidelines. From startups to established enterprises, we craft distinctive visual identities that elevate market presence and connect with target audiences.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
- Tags
- Branding, Corporate Identity, Sports, Fitness
- Design Challenge
- The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
- Research
- The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
- Inspiration
- The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
- Project Duration
- The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
- Team Members
- Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.
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