A horizontal landscape-format visual identity system presents a luminous rectangle framed by metallic borders and mounted against weathered masonry whose warm ochre, burnt sienna, and raw umber tones…

Cloud Living Room Corporate Logo by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

SilverGraphic· 2025

Cloud Living Room Corporate Logo

by Xiaobing Cheng

Client: Cloud Living Room

Silver A' Design Award Winner in Graphic Category

69,594

Verified Award Winner

Verify Award Status for #171292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Cloud Living Room Corporate Logo

Cloud Living Room is a corporate logo created for an urban exhibition and reception space in Shenzhen. The mark is centered on the idea of a window, framing a view of the city and its future. The modular form is drawn from the opening movement of windows, and it also recalls the slider components used in technological interactions. The logo is built on the golden ratio and is printed with Pantone spot colors. The design aims to express openness and to connect urban culture with technology.

The Recognition

About the Silver A' Design Award

Cloud Living Room Corporate Logo is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Cloud Living Room Corporate Logo is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Cloud Living Room Corporate Logo is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: NeutralSymmetry: PartialBackground: No Clear Backdrop

Where to Get It

Award-Winning Brand Identity Design

We create strategic brand identities that connect cities, businesses, and futures. Our internationally recognized design expertise transforms concepts into powerful visual systems that resonate across cultures and markets.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cloud Living Room symbolizes a reception space at the pinnacle of the city, serving as a bridge connecting the city and the future, people and space, resources and opportunities. "Cloud" represents height and vision, reflecting the project's strategic position at the city's peak, offering a panoramic perspective of the overall landscape. It aims to create an intelligent and futuristic urban exhibition space, providing a platform for interaction, exchange, and experiential display for citizens,
Dimensions & Packaging: Packaging box: 400mm * 330mm * 65mm
Tags: Design, logo design, Science and Technology Humanities
Production Technology: logo design employs the golden ratio, and the materials are printed using Pantone spot colors.
Design Challenge: The challenge of this project lies in how to integrate urban intelligence with culture, using graphical methods to convey the concept of a window, and better incorporate technological interactive actions to create a sense of immersion for people.
Research: Research Type:This study is interdisciplinary, integrating design aesthetics, brand strategy, and consumer psychology.
Inspiration: The Cloud Living Room logo is centered around the concept of a "window," symbolizing the ability to see the beauty and future of the city through this frame. It aims to present the city's culture, developmental achievements, and future vision to the world. The modular design, inspired by the opening form of windows, reflects both the openness and inclusiveness of the space, while also echoing the slider components in technological interactions.
Project Duration: The project was established in Shenzhen in 2023.
Operation Flow: The Cloud Living Room incorporates human-computer interaction devices, allowing audiences to immerse themselves in the city's culture, developmental achievements, and future vision. The modular slider components enable clear and intuitive page-turning operations, facilitating faster transitions between pages.