Sawamura Award 2024 Key Visual by Takuma Tahara is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2025
Sawamura Award 2024 Key Visual
Client: SAWAMURA Inc.
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #171707The Design
About Sawamura Award 2024 Key Visual
Sawamura Award 2024 is a key visual created for a company event for new employees, held at a traditional Kabuki theatre in Kyoto, Japan. The theme of the event was tradition and innovation. The letters of the word KABUKU were drawn with varied typography, so each letter works as both a letter and an illustration. Traditional Japanese colours and patterns taken from the theatre were combined with a fresh colour scheme. The key visual was applied to certificates, invitations shaped like show tickets, seals and publicity, giving the event a unified look.
The Recognition
About the Silver A' Design Award
Sawamura Award 2024 Key Visual is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Sawamura Award 2024 Key Visual is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Sawamura Award 2024 Key Visual is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Brand Identity and Visual Design Services
We create refined brand identities and visual communications for corporations, restaurants, and hotels worldwide. Our expertise spans branding, rebranding, CI/VI development, logos, advertising, and packaging design. With a minimalist aesthetic that never gets old, we bring clarity and elegance to every project.
Discuss Your ProjectBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Key visual for an event for new employees at SAWAMURA Inc. The event held at the traditional Minami-za theater in Kyoto. The unique feature of this key visual is that it synchronizes with the characteristics of the venue (Kabuki). This key visual was displayed in the client's office and at the venue, and was also used on the award certificates, social media publicity, press release, and invitations (like show tickets). The uniformity of the visuals increased the motivation of those involved in the event and heightened the excitement of the event.
- Dimensions & Packaging
- Key visual: W728mm x H1030mm
Invitation: W20mm x H76mm
Seal: Diameter 40mm
Certificate of commendation: W210mm x H297mm - Tags
- Key visual, Japanese, tradition, innovation
- Production Technology
- Adobe Illustrator CC
- Design Challenge
- The most difficult part was the color scheme. I had never used so many colors at once in my previous work, so I tested and proposed several patterns.
To refine the design, it is better not to use too many colors, but since it was decided that each winner would use different colors and patterns, I had no choice but to use many colors.
It was difficult to balance traditional Japanese colors with a color scheme that felt new. - Research
- I wanted to incorporate the actual Kabukiza theatre into the design, so I worked with the client to research the venue, looked into Kabuki itself, and studied traditional Japanese colour schemes. I incorporated patterns used in the actual Kabukiza theatre and objects used in its architecture into the design. I also fused elements that feel innovative.
- Inspiration
- The event theme was "KABUKU". It is close in meaning to "cut a dash". The alphabet of "KABUKU" was designed using various typography. These pieces function both as typography and as illustrations. They are both alphabetical and kabuki (Minamiza is a traditional Japanese kabuki venue) illustrations. "KABUKU" also means "playful behavior." The alphabet to look like a different motif. The event also has the sub-concept of tradition and innovation, the color scheme was chosen to evoke a feeling of traditional Japanese style combined with newness.
- Project Duration
- The project was held at Minamiza, Kyoto, Japan on March 29, 2024
- Operation Flow
- This key visual not only serves as a formal announcement design within the concept, but also incorporates elements of traditional Japanese Kabuki visually. It can convey the meaning of the event's theme, "Tradition and Innovation," in a broader and deeper sense to new employees who participate in the event.
- Image Credits
- #All Creator Takuma Tahara
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