Dr Dancheva Website Redesign by Maria Burgelova - More By Us is a highly esteemed winner of the very prestigious 2025 A' Design Award in Website and Web Design Competition Category.
IronWeb· 2025
Dr Dancheva Website Redesign
by Maria Burgelova - More By Us
Client: Dr Dancheva
A' Design Award Winner in Web Category
Verified Award Winner
Verify Award Status for #171770The Design
About Dr Dancheva Website Redesign
The website redesign for Dr Dancheva, an expert in dermatology and venereology, demonstrates a thoughtful approach to the intersection of medical information and user experience. It creates a digital environment that balances clinical accuracy with patient comfort. Visual design is characterized by a carefully selected pastel palette. Soft, gentle, and warm muted tones work harmoniously to establish a sense of calm. This deliberate color choice effectively creates a welcoming and reassuring atmosphere. Relatable photos create a sense of connection.
The Recognition
About the A' Design Award
Dr Dancheva Website Redesign is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Dr Dancheva Website Redesign is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Dr Dancheva Website Redesign is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Where to Get It
Strategic Web Design and Branding
We transform complex ideas into impactful digital experiences. Our award-winning team specializes in creating user-centric websites and brand identities that connect with audiences and drive results. From startups to multinational companies, we deliver design solutions that balance visual excellence with strategic thinking.
Discuss Your ProjectInterviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The website is for a doctor, so it’s a sensitive topic. Our main goal was to create a space that feels comfortable and reassuring, helping visitors build trust in the practice. We wanted to communicate clearly that most health concerns are manageable, so people feel supported and informed.
What has been your main focus in designing this work? Especially what did you want to achieve?
Our main focus was to create a light and positive feeling the moment someone opens the website. We wanted the design to feel optimistic and trustworthy, helping visitors feel at ease and confident in the care they’ll receive.
What are your future plans for this award winning design?
The project is complete and working well for our client. She’s one of the best dermatologists in Bulgaria, and this design has helped boost her credibility and provide greater comfort to her patients.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The website for Dr. Dancheva balances clinical expertise with patient empathy. It innovates by integrating extensive medical articles with relatable imagery, fostering trust. The design employs a calming pastel palette and clean UI, mitigating patient anxiety while delivering comprehensive information. Key strengths include its user-friendly booking, accessible location details, and visually impactful before-and-after showcases.
- Dimensions & Packaging
- The website is responsive, adapting to various screen dimensions. Developed on WordPress with Elementor, it utilises a modular grid system for flexible content display. Image files are optimised for web, maintaining resolution while minimising file size. Content is structured for SEO, ensuring accessibility and discoverability. Technical properties include cross-browser compatibility ensuring a seamless user experience across devices.
- Tags
- dermatology website, venereology website, WordPress design, Elementor, responsive design, medical website, patient-centric design, aesthetic dermatology, skin health, online booking
- Production Technology
- The website, initially on WordPress, was redesigned and optimised utilising Elementor for seamless content management and future updates. This approach allowed for a streamlined workflow, ensuring the preservation of existing information while enhancing the user interface. Design methodologies focused on responsive layout and intuitive navigation. Elementor's capabilities were leveraged to create a modular structure, enabling precise visual adjustments and efficient content population. Image optimisation was performed to enhance loading speeds, ensuring a smooth user experience. This strategy balanced technical efficiency with design refinement, providing a user-friendly platform.
- Design Challenge
- The core challenge was balancing clinical accuracy with patient comfort. Presenting sensitive medical information without causing distress required a nuanced approach. Overcoming the inherent tension between unfiltered medical truth and empathetic design was difficult. We needed to integrate extensive existing content while creating a modern, accessible interface tested our design methodology. Striking the right visual tone, avoiding overly clinical imagery, while maintaining informative value and trust, was the most complex hurdle.
- Research
- Comparative website research aimed to optimise patient engagement.
Objectives: analyse successful medical websites and translate best practices for a dermatology/venereology context.
Methodology: comparative analysis, focusing on information architecture, visual design, and content presentation.
Data collection: website audits, competitor analysis, and review of design guidelines for medical websites.
Results: identification of effective strategies for balancing clinical information with user-friendly design. Insights: prioritising clear navigation, relatable imagery, and calming aesthetics enhances patient trust and accessibility.
Impact: a website that effectively communicates medical expertise while fostering a reassuring online experience, positively influencing patient engagement and clinic perception. - Inspiration
- The core inspiration for the Dr. Dancheva website redesign stemmed from the critical need to bridge the gap between clinical dermatology's inherent complexity and the patient's desire for comfort and understanding. Dr. Dancheva's unwavering commitment to holistic patient care provided the fundamental driving force, inspiring a design approach that prioritized demystifying medical information.
Inspiration was drawn from a deep exploration of patient psychology, specifically how visual and interactive elements impact user perception in a sensitive medical context. This research illuminated the need for a calming visual language and an intuitive, user interface. The desire to mitigate patient anxiety, often associated with medical information, directly influenced the selection of a soft pastel palette. - Project Duration
- The project stared on 21st of January 2024 in Sofia, Bulgaria.
- Operation Flow
- Users navigate easily through improved menus, finding information on skin conditions and treatments. Booking appointments is simple, with a dedicated section. Relatable images and calming colours create a welcoming experience. Articles are organised for easy reading, and a search bar allows quick access to specific topics. Before-and-after photos show real results, building trust. The website adapts to any device, ensuring a smooth experience whether on a phone, tablet, or computer. This user-friendly approach empowers patients to manage their skin health with ease.
- Team Members
- Creative Director: Maria Burgelova
Lead Designer: Maria Yordanova
Senior Designer: Valeria Petrova
Senior Designer: Bozhidar Hadzhiev
Graphic Designer: Beloslava Ivanova
Graphic Designer: Boris Savev
Copywriter: Elisaveta Vakavchieva - Image Credits
- All credits are in the PDF.
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