Unheardible Music Competition Branding
by Bloom advertising agency
- Awarded April 15, 2026
- CLIENT: D-Bue Wettbewerb
- 3.727
D-bue is a special kind of music competition: every two years, selected students from German music academies present their individual artistic ideas in a series of concerts. Bloom has developed a customised communication concept for this special format. The focus is on a dynamic sound sculpture created from a 3D sound visualisation. It takes the human ear as its starting point and moulds itself along the sound logo developed for the competition as a symbol of the experimental, the unheard. The neologism Unheardible complements the visual and ensures visibility and recognisability.
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