Silver Advertising, Marketing and Communication Design · 2026
Orla 55 Brand Identity
- A' Design Award 2026 Silver Winner in Advertising, Marketing and Communication Design
- Awarded April 15, 2026
- CLIENT: Dinamize Empreendimentos
- Estimated Number of Design Views: 17,882
- Verification code 8F8E3BC70C · Verify this award
About Orla 55 Brand Identity
The Orla 55 brand was developed in close collaboration with the architecture firm, drawing inspiration from Brazilian modernism of the 1950s. Its visual identity incorporates clean lines, geometric balance, and subtle references to the era, creating a clear connection between the building, its architectural language, and the brand itself. This unified approach ensures a cohesive and timeless design that reflects both the history and the contemporary character of the project.
Orla 55 Brand Identity by Jesmynny Morais emerges from the contemporary tradition of lifestyle-driven visual identity systems that seamlessly integrate brand communication with aspirational imagery and emotional resonance. This particular application demonstrates the brand's sophisticated understanding of how identity elements function across diverse touchpoints, here manifesting as a publication that serves simultaneously as brand collateral and lifestyle object. The designer has crafted a visual language rooted in coastal leisure culture, drawing upon the rich heritage of Mediterranean resort aesthetics while infusing contemporary geometric sensibilities that elevate the work beyond nostalgic pastiche. The modular pattern system visible on the publication cover reveals careful consideration of how abstract forms can encode brand personality, the interlocking curved and linear elements suggesting both ocean waves and architectural modernism. Chromatic choices prove particularly accomplished, with the deep burgundy ground providing sufficient visual gravity to anchor the composition while maintaining warmth and approachability. The strategic color echoing between the publication imagery and the model's accessories demonstrates sophisticated understanding of how brand elements can extend into lifestyle contexts, creating coherent visual narratives that transcend individual applications. Technical execution reveals refined attention to typographic hierarchy, with the logotype maintaining legibility and presence without overwhelming the pattern work beneath. The tagline visible on the interior spread positions the brand conceptually while maintaining the elegant restraint characteristic of premium lifestyle communication. One might consider how this brand identity system invites its audience into a particular vision of coastal living, where style and relaxation coexist in harmonious balance.
Press Kit
- Unique Properties
- The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
- Dimensions & Packaging
- Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
- Tags
- Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
- Production Technology
- The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
- Design Challenge
- The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
- Project Duration
- The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
- Operation Flow
- Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
- Research
- The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
- Inspiration
- Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
- Image Credits
- Vídeo: Jesmynny Morais
- Patents
- Copyright belongs to Jesmynny Morais, 2025
Colors of Orla 55 Brand Identity
Design Interview about Orla 55 Brand Identity
The design is rooted in the concept of the “orla” as the meeting point between city and sea. It translates this unique condition into a visual identity that merges Brazilian modernism with coastal living. Inspired by mid-century principles, the project explores simplicity, geometry, and rhythm as a way to express a timeless relationship between architecture, landscape, and lifestyle.
The main focus was to create a seamless connection between architecture and branding. The intention was to build a system where every visual element reflects the same logic as the built space. The goal was to achieve clarity, sophistication, and a strong sense of identity that elevates both perception and value.
The identity was designed as a flexible system, allowing it to expand into new formats and experiences. Future plans include strengthening its presence across digital platforms and physical environments while preserving its conceptual integrity.
The concept was developed over several weeks through research, experimentation, and refinement. The process was iterative, ensuring that every decision was aligned with both strategy and visual coherence.
The project was commissioned, but the concept emerged from a deep reading of the place. The idea was not to impose a style, but to reveal the identity already present in the relationship between architecture, city, and sea.
The design is currently being implemented by the client as part of the project’s branding and communication strategy. It was developed as a unique and exclusive identity.
This type of work allows the integration of branding and architecture into a single narrative. It creates the opportunity to design not only visual elements, but also how a place is perceived and experienced.
The project is influenced by the legacy of Brazilian modernist architecture and mid-century graphic systems. Rather than referencing specific designers, it draws from a broader cultural movement defined by clarity, structure, and elegance.
The project is designed for an audience that values design, lifestyle, and authenticity. It speaks to individuals seeking a refined way of living, where architecture and nature coexist in balance.
What sets this design apart is its structural approach. The branding is not applied to the project, it emerges from it. The same principles that define the architecture also define the visual system, creating consistency across all touchpoints.
The name reflects its location and concept. “Orla” refers to the coastal strip, the interface between city and sea, while “55” honors a decade marked by architectural and artistic breakthroughs. Together, they express the fusion of place and timeless modernist inspiration.
The project was developed using digital design tools such as Adobe Creative Suite, combined with conceptual sketching and visual prototyping processes.
The most unique aspect is the translation of architectural geometry into a graphic language. Patterns, typography, and composition follow the same logic of spatial organization, reinforcing the project’s coherence.
The project was developed in collaboration with the architectural team, ensuring alignment between concept and execution. This multidisciplinary approach was essential to achieve consistency across all elements.
Technology supported the development and application of the system, enabling precision and scalability. However, the essence of the project is conceptual and rooted in human perception and experience.
Yes, the project involved contextual and market research, including location analysis and audience positioning. These insights helped guide strategic decisions and contributed to measurable results.
One of the main challenges was maintaining a balance between emotional expression and market positioning. The project needed to be distinctive while also reinforcing its value within a competitive context.
The project’s conceptual strength and its measurable impact made it a strong candidate for international recognition. It represents a clear dialogue between design, architecture, and market performance.
This project reinforced the importance of designing from concept to execution with consistency. It strengthened the ability to translate architectural thinking into branding systems.
More than an identity system, this project demonstrates how design can influence perception and generate real value. It shows that when concept and execution are aligned, design becomes both meaningful and measurable.