Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.
This project reinterprets Wudang cultural IPs Zhenwu Emperor Five Gods of Wealth Fu Lu Shou and Taizi Slope study blessing through contemporary art It builds a brand visual system with vector graphics modular patterns and a mountain inspired color palette Q style deities including the golden toad and Three Stars extend from packaging to digital media revitalizing Wudang heritage for global audiences
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