Constructing The Intangible Conceptual Illustration by Yuanying He is a highly esteemed winner of the very prestigious 2026 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2026
Constructing The Intangible Conceptual Illustration
by Yuanying He
Client: K3ntiv3
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #181673The Design
About Constructing The Intangible Conceptual Illustration
Constructing the Intangible explores memory as a process of reconstruction rather than preservation. Inspired by the ephemeral scent of childhood pomelo flowers, the work employs architectural elements such as cranes, grids, and misaligned stairs to visualize the structure of recollection. Memory is presented as an active act of assembling fragments of the past to construct present identity. Through a restrained structural language, the piece transforms an intangible sensory experience into a visible spatial form.
The Recognition
About the A' Design Award
Constructing The Intangible Conceptual Illustration is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Constructing The Intangible Conceptual Illustration is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Constructing The Intangible Conceptual Illustration is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The inspiration came from a childhood moment of smelling pomelo blossoms — that fleeting, uncatchable sensation made me wonder: what actually is memory? Not an archive waiting to be opened, but something that's continuously being constructed. I wanted to give that invisible inner experience a visible form.
What are your future plans for this award winning design?
I'm continuing to explore "intangible perception." Right now I'm working on a series of interactive visual pieces that combine code and frame-by-frame animation, trying to translate the small, easily overlooked moments of everyday life into visual language.
How long did it take you to design this particular concept?
The conceptual phase took quite a long time, I kept tearing things down and starting over. But once the theme was firmly established, the final work came together in one continuous flow.
Grand Interview
Constructing The Intangible Conceptual Illustration arrives with a deeply considered visual argument: that memory is not a photograph but a construction site, and the way you have chosen the architectural vocabulary of cranes, grids, and misaligned staircases to carry that idea is both intellectually precise and emotionally resonant. Could you walk us through the exact moment you recognized that the language of construction and scaffolding, rather than organic or natural forms, was the right structural metaphor to embody the lived experience of olfactory recollection?
It didn’t arrive as a single revelation. I was deep in visual research when I noticed that construction imagery, cranes and scaffolding and exposed grids, carried something that organic forms couldn’t: a built-in sense of incompleteness. A building site is always mid-process. That felt structurally honest to what olfactory memory actually does. A scent doesn’t return a finished picture. It triggers a partial, ongoing reassembly, something still being built every time it’s accessed. Once I saw that parallel, the architectural vocabulary stopped being a stylistic choice and became a conceptual one. The language of construction gave me a way to show memory not as something retrieved but as something under continuous, imperfect reconstruction.
Constructing The Intangible Conceptual Illustration draws on narrative identity theory and cognitive psychology to propose that remembering is an active, imperfect, and ongoing act of reassembly, a claim that has significant implications well beyond the visual arts. How do you believe this conceptual framework challenges the assumptions that designers and visual communicators hold about their capacity to represent human interiority, and what ethical responsibilities does that place on the illustrator who chooses such intimate subject matter?
Designers tend to assume that if they can find the right image, they can make an internal experience legible. This framework disrupts that. If memory is genuinely reconstructive, then no single visual can claim to be the definitive version of what someone felt or remembered. That’s a humbling realization for anyone working in visual communication. It means the illustrator’s job isn’t to pin down an interior experience but to build a structure that leaves room for the viewer’s own reconstruction to happen inside it. And when the subject matter is this intimate, the ethical weight is real. You’re not illustrating someone else’s nostalgia. You’re proposing a model for how remembering works, and that model will shape how people understand their own recall. The responsibility is to stay honest about the instability of what you’re depicting, not to make it look more resolved than it actually is.
The deliberate refusal within Constructing The Intangible Conceptual Illustration to literally depict scent, and the choice instead to translate it into a layered architectural system, stands as one of its most intellectually courageous decisions. What specific choices in your grid-based compositional system, your visual hierarchy, and the interplay of vector and raster rendering methods allowed you to sustain emotional ambiguity within a framework that is, by its nature, structurally precise?
I never started with a complete sketch. The piece was built the way memory itself behaves: one element suggested the next, and each addition revised what came before. The contrast at the heart of the work emerged gradually, not by plan. Petals are soft, scent is formless, recollection blurs at the edges, yet the structures that carry them in the composition, scaffolding, staircases, grid lines, are rigid and precise. I didn’t choose that tension deliberately from the beginning. It revealed itself as I worked. I’d place something architectural and realize it needed something organic to breathe against, or I’d soften an area and find it had lost its meaning without a harder edge nearby. The compositional system grew through that back-and-forth. Drafts were discarded, elements were rebuilt, whole sections were rethought. In the end, the process mirrored the concept: nothing was retrieved intact from an original plan. Everything was reconstructed along the way, and sometimes the work carried me somewhere I hadn’t anticipated at all.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Constructing the Intangible explores the architecture of memory. This artwork examines how sensory fragments, specifically the ephemeral scent of the past, are reorganized. Memory is presented not as static preservation, but as an active secondary rendering shaped by narrative coherence. Utilizing a structural language bridging nature and architecture, the design transforms intangible sensory experiences into visible forms. Past fragments serve as scaffolding to support selfhood.
- Dimensions & Packaging
- High-resolution digital artwork.
Dimensions: 3600 x 3600 pixels.
Color space: RGB.
Format: Digital illustration suitable for print and screen display. - Tags
- memory reconstruction, olfactory memory, architectural metaphor, narrative identity, secondary construction, spatial abstraction, sensory memory, autobiographical memory
- Production Technology
- The artwork was created using digital illustration techniques. A structured grid-based composition system was applied to organize spatial elements. Layered vector and raster rendering methods were combined to achieve depth and architectural precision. The visual system references drafting language and construction schematics to reinforce the conceptual framework.
- Design Challenge
- The primary challenge was translating an invisible and ephemeral sensory experience into a coherent spatial structure. The work avoids literal representation of scent and instead constructs a layered architectural system to express memory reconstruction. Balancing structural precision with emotional ambiguity required careful control of composition, grid systems, and visual hierarchy.
- Research
- This project explores autobiographical memory reconstruction through visual metaphor. Drawing from narrative identity theory and cognitive psychology, it investigates how memory is not a fixed recording but an active reconstruction shaped by perception and storytelling. Olfactory memory, particularly childhood scent associations, serves as an anchoring mechanism to translate intangible sensory recall into spatial and architectural language.
- Inspiration
- The inspiration originated from a simple observation: describing a dream after waking is already an act of secondary representation and reconstruction. The cool scent of pomelo blossoms from childhood serves as a sensory anchor. This fleeting memory is deconstructed into an orderly “construction site”. Cranes, grids, and misaligned staircases symbolize the subtle imperfections and ongoing rebuilding inherent in human recollection.
- Project Duration
- The project was conceptualized and completed in February 2026 in Shenzhen, China.
- Operation Flow
- The viewer engages with the artwork through visual navigation. Misaligned staircases, cranes, and grid structures guide the eye toward a central focal point, mirroring the cognitive process of memory reconstruction. The interaction is interpretive rather than functional, inviting reflection rather than instruction.
- Patents
- This project is an original conceptual artwork created by the artist. It is not associated with any registered patents or trademarks. All intellectual property rights belong solely to the artist.
- Image Credits
- All visual elements, illustrations, and conceptual content in this project are original works created solely by the artist. No third-party materials, stock images, templates, or external visual assets were used in the creation of this work.
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