Yin Yi Hu Branding Design

The core design concept of this "Yinyihu" brand and packaging design is "intangible cultural heritage revitalization, regional empowerment, and cultural tourism preservation," consistently adhering to three design principles: cultural authenticity, local innovation, and scenario practicality. The design inspiration is entirely derived from the dual intangible cultural heritage of Yichuan, deeply drawing upon the brewing techniques of Yichuan thick rice wine and the traditional art of Yichuan paper-cutting, while also incorporating the unique Yellow River regional cultural charm of Hukou Waterfall. I uphold the creative philosophy of "letting intangible cultural heritage step out of the countryside and letting the scenery carry away the culture," rejecting the empty piling up of traditional Chinese symbols. Rooted in local folk customs and the atmosphere of daily life, I integrate Yellow River culture, paper-cutting aesthetics, and the folk customs of thick rice wine, creating a regional cultural tourism brand design that combines local warmth with modern aesthetics.

During the design process, I focused on balancing **cultural fidelity, visual recognizability, and cultural tourism suitability**. On the one hand, I accurately reproduced the original artistic texture of Yichuan paper-cutting and the folk attributes of Hukou wine, preserving the purity of local culture; on the other hand, I optimized visual expression to suit the aesthetic preferences and cultural tourism consumption scenarios of contemporary tourists. My core design objective was to break away from the outdated and homogenized packaging of local specialties, allowing traditional intangible cultural heritage to enter the public eye in a simple and modern way. At the same time, I aimed to make the packaging not just a product shell, but a portable and communicable carrier of Yichuan culture, so that tourists would take away not only Hukou wine products, but also cultural memories and best wishes unique to the Hukou region.

Based on the award-winning design, I will continue to improve the overall visual system of the Yinyihu brand, extending it to more product categories of packaging, related cultural and creative products, and offline brand visual applications, achieving a systematic and unified upgrade of the brand's visual identity. Simultaneously, I plan to integrate the design with the cultural tourism development of the Hukou Waterfall scenic area, promoting its implementation in more public spaces and cultural tourism exhibitions, thus broadening the reach of Yichuan's dual intangible cultural heritage. Furthermore, I will continuously iterate on design details, optimizing them to suit different consumption scenarios based on market feedback, ensuring this intangible cultural heritage tourism design effectively empowers the local cultural tourism industry and becomes a landmark visual IP for the external dissemination of Yichuan's regional culture.