Zhanlu Tea Brand Design

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Zhanlu Tea Brand Design
by Ma Lan

Awarded April 15, 2026
CLIENT: Xi'an Academy of Fine Arts
11.938

Zhanlu is a brand and packaging design for a herbal tea created for the Mausoleum of the Yellow Emperor. The concept draws on the image of morning dew in classical Chinese poetry, suggesting purity and light nourishment. The blend combines monk fruit, licorice, ophiopogon, raspberry, and Solomon's seal, following the traditional principle that sour and sweet flavors together help generate moisture. Each 5 g tea bag is sealed in a moisture proof sachet. Coated paperboard cartons use offset printing and hot stamping with Han inspired graphics.

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