Taoxichuan Visual Design

Taoxichuan Visual Design
by Wu yao

• Awarded April 15, 2026
• CLIENT: Jingdezhen Ceramic Culture Tourism Holding Group Co., Ltd.
• 1.520

The Tri Deity, an IP suite for Taoxichuan, a Jingdezhen ceramic district, embodies its heritage, kiln techniques, maritime trade, night culture, into three personas: Kiln God, Sea God, celadon blue, Wine God, ale gold, with textures referencing glazes and relics. Personified as Craftsman, Ferryman, and Bon Vivant, they transform the industrial space into a story scape bridging history and youth. This scalable system repositions cultural legacy as a contemporary experience.