MADO Media Image Design Corporate Design by Lam Kam Kun is a highly esteemed winner of the very prestigious 2016 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2016
MADO Media Image Design Corporate Design
by Lam Kam Kun
Client: MADO Media
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #44388The Design
About MADO Media Image Design Corporate Design
MADO is a newly established media company founded by two young men, they want to express the company's logo in Chinese characters, but they want to use an original character design, so the birth of this design. Marking requirements simple, prominent, can simply be used on different media.We hope to use the mark on Chinese characters, but also to join the modern design elements in the font.
The Recognition
About the Bronze A' Design Award
MADO Media Image Design Corporate Design is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. MADO Media Image Design Corporate Design is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. MADO Media Image Design Corporate Design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Grand Interview
Your innovative fusion of traditional Chinese characters with modern design elements in MADO Media Image Design Corporate Design has earned recognition with a Bronze A' Design Award - could you elaborate on the creative process behind reimagining these historic characters for contemporary media use?
Characters is important role in the development of civilization, communication between people and emotional expression. Before the emergence of characters, human beings expressed their emotions and records by simple patterns or totems, but after the emergence of characters, they were accompanied by pictures to deepen the meaning they wanted to express. The two complement each other and continue to modern times. Chinese characters are an important legacy of Chinese wisdom that has been handed down for thousands of years. It is indeed a challenging and satisfying thing to recreate a character that combines modern elements and can be recognized at a glance.
The MADO Media Image Design Corporate Design showcases a fascinating balance between cultural heritage and modern simplicity - how did you approach the challenge of maintaining the essence of Chinese characters while creating an original, simplified visual identity?
At first, the design was not created with Chinese characters as the concept. After many redesigns, I decided to persuade the client to try to combine the similar pronunciation of "墨" in Chinese characters with "MA" in MADO. "墨" font structure is complex, strokes are also many, so the design will retain the appearance of the font, but simplify the strokes, with sharp and powerful quadrilateral to re-create a perfect combination of text and graphics works.
What specific considerations influenced your decision to focus on the Chinese characters "墨" and "度" as the foundational elements of MADO Media Image Design Corporate Design, and how did their meanings inform your design choices?
The Chinese pronunciation of MADO is similar to the Chinese characters "墨" and "度". "墨" directly retains the font for re-shaping, while the Chinese interpretation of "度" is the "degree" of temperature, and the unit symbol of temperature is "℃". I retain the " 。" Combined with the Chinese character "墨", although the text expression is more abstract, I hope that the logo can have a kind of pondering in it.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- MADO is a newly established media company founded by two young men, they want to express the company's logo in Chinese characters, but they want to use an original character design, so the birth of this design. Marking requirements simple, prominent, can simply be used on different media.We hope to use the mark on Chinese characters, but also to join the modern design elements in the font.
- Dimensions & Packaging
- namecard : 9cm X 5.4cm
letter paper : 21cm X 29.7cm
envelope ： 21cm X 14.85cm - Tags
- media,ink,black,white,gray,character design,Chinese character,logo,image design
- Production Technology
- Black and white color is more able to cope with signs used in different category
- Design Challenge
- The most difficult is how a new design has a long history of Chinese characters, in addition to see the Chinese characters outside, but also to let people know that something new is a redesigned, revised repeatedly after repeated optimization, obtained the final version, is the most satisfactory.
- Inspiration
- Since the business name "MADO" pronunciation and Cantonese pronunciation "mak" "dok" same, "mak" character is "墨", "dok" character is the "度", so the Chinese character "墨"(ink) and "度"(degrees) for the visual design of the verdict.
- Project Duration
- The project started in January 2014 in Macao and finished in March 2014.
- Operation Flow
- Design a new Chinese character "墨"(ink) logo and image design.
- Team Members
- Designer:Lam Kam Kun
Photography:Lam Kam Kun
Photography assistant:Fran Tong
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