ACP Alpha Container Pictures Corporate Design by Julia Hell is a highly esteemed winner of the very prestigious 2017 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2017
ACP Alpha Container Pictures Corporate Design
by Julia Hell
Client: Alpha Container Pictures
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #53240The Design
About ACP Alpha Container Pictures Corporate Design
ACP Alpha Container Pictures is a corporate design created for a film production company based in Berlin. The logo combines the short form ACP with the complete company name. Two typefaces are used, a stencil font of the type applied to freight containers and a technical monospace typeface similar to typewriter lettering. The logo also introduces the color scheme, which appears on printed business documents and on the website. The letterhead measures 210 by 297 millimeters and the business card 55 by 85 millimeters. The responsive website opens with full screen video content.
The Recognition
About the Silver A' Design Award
ACP Alpha Container Pictures Corporate Design is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. ACP Alpha Container Pictures Corporate Design is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. ACP Alpha Container Pictures Corporate Design is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Strategic Brand Identity and Web Design
We create distinctive corporate identities and digital experiences that connect with your audience. Specializing in clean, typography-driven design solutions, we transform your vision into compelling visual stories. From logos to complete brand systems and responsive websites, our Berlin-based studio delivers thoughtful design that stands out.
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Design Interview
What is the main principle, idea and inspiration behind your design?
The design focuses on the idea of transparency. The stencil art typeface supports the idea of having always an extra layer for the logo, like it is painted onto the surface.
What has been your main focus in designing this work? Especially what did you want to achieve?
My research showed that a lot of film production companies don't show their strongest imagery (moving pictures) online. The idea was to create a website that focuses on video content and to show the handwriting of the company in a sophisticated way. The stationary and business cards accompanying the design in the Brand color tones.
What are your future plans for this award winning design?
I can imagine to expand the range of stationary and create some branded giveaways for the company to spread the word.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
- Dimensions & Packaging
- The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
- Tags
- Corporate Design, Branding, Logo, Business card, Webdesign, Website
- Production Technology
- The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
- Design Challenge
- The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
- Research
- After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
- Inspiration
- The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
- Project Duration
- The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
- Operation Flow
- In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
- Patents
- None
- Team Members
- Full-Stack Web Development: Jannis Hell
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