Ada Pack Business card by Antonio Tepic is a highly esteemed winner of the very prestigious 2018 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2018
Ada Pack Business card
Client: Ada
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #62069The Design
About Ada Pack Business card
The client wanted to have a business card that "tells" what Ada Pack deals, to be lively, interesting and to immediately attract attention and challenge the reaction. The designer came to the idea of thinking about how to present a gift packaging service to be clear at first glance. The guideline was the decorative paper used on such occasions. The business card really attracts attention and calls for action. Whoever takes it in his hands, study it to the detail and looking under the decorative paper to see what is hidden there. The recipients are sorry to cut the tape, so they peek.
The Recognition
About the A' Design Award
Ada Pack Business card is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Ada Pack Business card is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Ada Pack Business card is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
Visually demonstrate gift wrapping service, how business card would be clear on first sight. Also, client's wish was to have a recognizable and memorable business card, the card which would awake curiosity and encourage positive emotions and how could be more highlighted among the others.
What has been your main focus in designing this work? Especially what did you want to achieve?
Show how a usual piece of paper (offset paper) can be interesting when it wrapped with decorative paper, how can look more attractive and give an additional value.
What are your future plans for this award winning design?
Honestly, don't have a future plan for this project.
Grand Interview
Your innovative approach to wrapping Ada Pack Business card in decorative paper creates an immediate emotional connection to gift-giving - could you share the creative journey that led to this unique presentation concept?
The creative idea of wrapping the business card in decorative paper stems from the very essence of the service provided by the company – gift packaging. My goal was to convey the experience, that is, the feeling of giving through business communication, which is not common for business cards. The inspiration came from researching the emotional reaction that occurs when opening a gift, that small moment of curiosity and anticipation. I wanted to transfer that emotion to a business level, allowing users to connect with the brand in a more personal and deeper way.
The Ada Pack Business card ingeniously transforms a traditional networking tool into an interactive experience - what inspired you to challenge conventional business card design by incorporating elements that make recipients hesitate to unwrap it?
I aimed to reshape the classic concept of a business card and turn it into an interactive experience that would stand out from ordinary business cards. The inspiration arose from the desire to create a moment of surprise and subtle tension – the feeling that people often have when opening a gift. I wanted recipients to pause for a moment, to hesitate before revealing the content, thus creating a unique experience and a lasting impression of the brand message.
Your technical solution of combining offset printing for the card with screen printing for the decorative paper in Ada Pack Business card presented unique production challenges - how did you overcome the complexity of working with two different printing companies to achieve seamless integration?
The combination of offset printing for the business card and screen printing for the decorative paper that wrapped it posed its challenges, especially since the parts were produced in different printing companies. This role required thorough coordination and careful management to ensure that the final result matched the vision. I had to rely on careful planning and clear instructions for each printing house to achieve precise color matching, dimensions, and positioning. In this way, I achieved a harmonious integration of different techniques, making the business card appear as a coherent design despite the complexity of the process.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Ada Pack is the name of the new services, offering packaging services for merchants and retailers. The client's wish was to have a special business card that will be highlighted in relation to others and will clearly communicate the service the company offers. The business card is designed to remind you of the joy of giving. The red printed text on the card is correlated with decorative paper, to further emphasize the gift packaging service.
- Dimensions & Packaging
- The business card is the width 90mm x height 50mm. And Decorative paper is width 32mm x height 104m.
- Tags
- creative, business card, emotion, interesting
- Production Technology
- Technical specification
The business card is made of two parts, offset paper and decorative paper. The card is printed on the offset technique and cut to needed shape and for the decorative paper was used a screen printing technique. At the end, the decorative paper is wrapped around the business card and glued to itself. - Design Challenge
- The most difficult part was to make a final product, because a business card and decorative paper were printed in a different print company. So, I had the honor to wrapping and glued a decorative paper around the business card.
- Research
- I made a research about few things, which techniques of printing would be given a good result on decorative paper and which techniques should I use for finishing, to obtain a desired shape of business card.
- Inspiration
- I found the inspiration in the wrapping of gifts, the idea was to wrap a business card (partly) in a decorative paper with a printed logo.
- Project Duration
- The project is created in March 2010 in Zagreb, and was rewarded at Creativity International awards 2010.
- Operation Flow
- An interesting reactions from people, which receive a business card, they are sorry to cut the wrapped decoration and look down below to see what is hidden. Mostly, everyone likes a business card because it's unusual.
- Image Credits
- Nadja Skazlić
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