Silver Graphics, Illustration and Visual Communication Design · 2018
Feral Horses Brand Identity Corporate Identity
- A' Design Award 2018 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2018
- CLIENT: Feral Horses
- Estimated Number of Design Views: 38,986
- Verification code CA9D39A6DF · Verify this award
About Feral Horses Brand Identity Corporate Identity
Feral Horses Brand Identity is a corporate identity designed for a company that works in the contemporary art investment field. The identity speaks to three audiences: art enthusiasts, professional traders, and curious achievers. A single pictogram brings together the artistic and the financial sides of the brand. The logo and its variants are pixel perfect, so the mark stays clear and recognizable. The colors were defined with the Pantone system and then converted to sRGB and CMYK. The selected fonts work both in print and on screen.
Press Kit
- Unique Properties
- The brand has three diverse targets: art enthusiasts, professional traders, and curious achievers.
The company operates within the contemporary art investment field.
The naming had to express the business vision of freeing art investment.
Finally, due to Feral Horses’ mission to mingle the artistic world with the financial one, it was also crucial to come up with a fil rouge that would have brought some harmony and would have balanced creativity and uniqueness with strictness and standards. - Dimensions & Packaging
- All corporate product supports meet ISO standards. The color palette was decided first through the Pantone system and then declined into sRGB for the web and CMYK for cases where printing was impossible via Pantone. The fonts used for the realization of the project are compatible both with printing and with web visualization. The pictogram and the set of variants of the logo are pixel perfect so as to be always recognizable and well distinguishable.
- Tags
- art, investment, economy, financial, artist, artwork,
- Production Technology
- For the development of the project the practice of "participatory planning" was used, this technique increases the interaction between the designer and the client, making sure to develop a project in a more linear way, sharing the various choices, informing and training the client on the rules and practices that have been followed by case history to better understand the decisions made by the designer.
- Design Challenge
- The most complex part of the design was to find the right combination between the art and finance sectors. This is because the brand is made up of a team of young professionals willing to show their diversity and the innovation of their project. Furthermore, the naming chosen by the client had to be inserted into a logo that gave the idea of a serious and stable company even if linked to the world of investment in art, so as to give confidence to investors.
- Project Duration
- The project started in October 2016 in Milan and finished in january 2017 in Milan.
- Operation Flow
- The interaction with the brand identity takes place in different phases, first of all through the slides that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the customer of the brand, interacts with the brand through corporate materials suitable for promotional use such as folders for documents. Lastly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.
- Research
- The design was carried out together with the customer to facilitate the understanding of the project, the main objective was the representation in a single pictogram of all the souls of the brand and the sectors in which it operates. Very intense the phase of realization of the logo of the brand, with various proposals to get to the winning one. In addition to satisfying the customer, the result obtained several appreciations and helped the brand achieve its goals.
- Inspiration
- The design inspiration is derived in part from the understanding of the values that the client wanted to convey, and partly from the desire to create a strong and unique project in the sector that is inspired by a strong and concrete line to be well defined and recognizable.
Colors of Feral Horses Brand Identity Corporate Identity
Design Interview about Feral Horses Brand Identity Corporate Identity
Professional secret...
I wanted to meet the needs of the client by uniting them with my desire to create something unique
Make it become one of my warhorses on my portfolio and make sure that it continues to win
Almost 8 months
The project has been commissioned, and together with the client we have achieved this wonderful result.
The project was created for Feralhorses and holds exclusive usage rights
The client's communication needs towards his users
I could not answer
Users who come from new markets, users who approach different forms of equity investment and less expensive, classic investors who want to diversify and offer their users a different service of investment, art advocates and eventually any user wants to try to invest in something unique.
Fortunately there is no such thing, or at least, at the time it was a real innovation.
The naming was brought by the client for motivations dedicated to him.
I used moodboards, mockups and various design software, plus many sheets, pencils and erasers.
The uniqueness is proper of every point of view and therefore of every person who observes this design, you should ask them.
It made it possible to prototype and bring the project from my mind to the real world.
I analyzed the graphic trends and the type of style to be adopted, but I also left space for my creativity without braking.
I did not have any particular impediments or problems.
To see how it would come out, whether it was a winner or not and to test one of my best projects...
Every project I perform leaves a trace in me, a sign that improves me, increasing my experience and my abilities, exponentially increasing my knowledge of the subject.
The best way to say anything else is to simply look at the project.