Silver Graphics, Illustration and Visual Communication Design · 2020
Cells Poster
by Shenzhen Shen Wenjiao Design Co., Ltd.
- A' Design Award 2020 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: Piy
- Estimated Number of Design Views: 58,378
- Verification code 0D576D842C · Verify this award
About Cells Poster
On July 19, 2017, PIY built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and they named it "Cells". The nodes are designed as the hand-turned thread tenon and straight tenon, which is summarized as "East Tenon & West Mortise". You will find their products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
Press Kit
- Unique Properties
- On July 19, 2017, we built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and I named it “CELLS”. The nodes are designed as the hand-turned thread tenon and straight tenon，no metal accessories，you can be install by bare hand,which is summarized as “East Tenon & West Mortise”. You will find our products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
- Dimensions & Packaging
- width 420mm x Height 594mm
- Tags
- Poster Design, Brand Design, Art Direction, Graphic Design
- Production Technology
- White Kraft Paper: Four colour offset print
- Design Challenge
- PIY is the flat furniture firm which challenges old traditions. The simplest style enables assembly to be more interesting. We re-define the relationship of furniture and citizens. Our furniture can be used for a long time and can be as durable as classical one. However, it takes some time for people to adopt this transforming of furniture.
- Project Duration
- The project started in May 2017 in Australia and China and finished in Jul 2017, used in Australian intrenational furniture fair 2017
- Operation Flow
- People can see part of Australian castle on a poster and the explosion illustration of its components, but they cannot see the castle itself. The strong visual stimulation and color arrangement attract more people to be there in person.
- Research
- We have been considering how to convert bore into fun. When designing the poster, in order to deliver the ideology of PIY but not to abandon the mystery, we have tired different kinds of combination and color arrangement and choose the type with greatest visual impact.
- Inspiration
- The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world.
Colors of Cells Poster
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G0E3 ShopDesign Interview about Cells Poster
On July 19, 2017, PIY built a small building in Melbourne, Australia. It is a small castle assembled of 761 components, and they named it “CELLS”. The nodes are designed as the hand-turned thread tenon and straight tenon，no metal accessories，you can be install by bare hand,which is summarized as “East Tenon & West Mortise”. You will find their products, including variable shelves, study and shoe racks, etc., all of which are broken up and reassembled into an organism. And then, you will feel their desire to grow freely.
The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world.
The Dao is the underlying principle behind the creation of the myriad things. The order of the process giving rise to the myriad things began with the Dao producing a kind of generative force.
As everyone knows that CELL is the meaning of cells. We expect PIY to develop fission like cells, thus building more beautiful space for players around the world.
We focus more on the product itself, although one see from the poster the part of the castle built in Australia and the explosive view of the parts that make up it, but not the castle itself, the strong visual impact and color collocation make us more expected to live experience.
We hope that everyone can become a designer and design and assemble their own furniture. And we believed that home is full of joy when furniture becomes toys.
The project started in Australia and China in May 2017 and used in the Australian International Furniture Fair (AIFF) in July 2017.
CELLS poster series is designed for PIY at Australian International Furniture Fair (AIFF). CELL is a furniture system based on solid wood screw connection and combination, although there are only 16 parts, it can realize the conversion from a small flower to a building, including changing shoes and stools, placing shelves, flower stands, cat hammock, TV cabinet, desk, study, It is just like cell fission.
CELLS poster series was designed for publicity of PIY in Australian International Furniture Fair (AIFF) and used in July 2017.
In the early stage of design, we tried different ways of expression, photography and 3D models. However, with a view to maintaining the mystery of the exhibits, we finally chose the line draft of CELL castle, so that the audience could experience the scene with curiosity.
To be honest, minimalism has always influenced the design we do, so-called minimalism is not to have nothing, but to convey the truly important content through the integration of all the information.
We mainly target at young groups such as the post-1985, post-1990 and post-2000 generations, mainly manual masters and design enthusiasts.
When you find the different, it will find you. We've been looking for the essential difference between PIY and other brands in the design process, as PIY philosophy goes ," from passive DO IT YOURSELF to active PLAY IT YOURSELF, we think that home is full of joy when furniture becomes toys ."
PIY set up a small building in Melbourne, Australia, which they named "CELLS". The poster was used for the early promotion of the exhibition, so it was also named CELLS.
Photography and the 3D model are the early ideas of poster design, but in order to maintain the mystery of the exhibits, we finally choose CELL castle model line to achieve.
Our graphic design is closely related to product design, focusing on the expression of the characteristics of the work from local details, aiming to bring the audience a shocking visual experience through strong color contrast and plane composition and stimulate their desire for live experience.
The project was completed in collaboration with PIY product designers, who CELLS the building of the castle's model's model and then scattered it into parts of the explosive view to present amazing visual effects.
Technology is the basis of design, only professional technology and interesting creativity can achieve good design.
In the design process, we analyzed the data of CELLS, including: area: 11.88㎡, weight: 268.2kg, modules: 761, components: 12, setup time: 5 hours. Although the final data are not presented in the poster, it always affects the poster design.
We've been thinking about how to turn boring into fun. In the design process of the poster, in order to convey the brand concept of PIY without losing the sense of mystery, we tried different combination methods and color collocation, so as to select the most visually striking one.
It is our company's tradition to participate in international design competition every year, and it is also a way to evaluate our design ability. Moreover, the authoritative recognition of our design gives us the impetus to continue to innovate and motivates us to do our design.
In the process of designing this work, I realized that the presentation of a good work needs many aspects of cooperation, each of its duties to achieve stunning results.
I think good design is 30% creative ,70% operation. Creativity is meaningless if implementation is not in place.