Wood and Tree Poster by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

SilverGraphic· 2020

Wood and Tree Poster

by Yu Zhuang

Client: Jia Saitama

Silver A' Design Award Winner in Graphic Category

51,887

Verified Award Winner

Verify Award Status for #90059

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Colors

The Design

About Wood and Tree Poster

Wood and Tree is a poster created for an architecture seminar held in Tokyo, Japan. The seminar theme is the new use of wood, a classic material, in modern architecture. The poster uses a modern graphic language to simulate a classic drawing of tree rings. Lines of varied number, thickness, curvature and color were tested to form the pattern. The result is mathematical in structure, yet natural beauty remains. The poster measures 210 by 297 millimeters. It was displayed at an entrance, where visitors could take small flyers.

The Recognition

About the Silver A' Design Award

Wood and Tree Poster is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Wood and Tree Poster is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Wood and Tree Poster is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.

Image Analysis

Color Temperature: WarmSymmetry: PartialBackground: Left and Right

Where to Get It

Modern Visual Communication Design Services

We create sophisticated graphic designs that blend mathematical precision with natural beauty. Our expertise spans brand identity, poster design, and visual systems for architectural and cultural projects. Award-winning approach transforms complex concepts into compelling visuals.

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Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
Dimensions & Packaging: Width 210mm x Height 297mm
Tags: Modern, mathematical, nature, minimal, geometric
Production Technology: Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
Design Challenge: The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
Research: The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
Inspiration: The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
Project Duration: The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
Operation Flow: It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
Team Members: Zhuang Yu
Image Credits: Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.