Bronze Graphics, Illustration and Visual Communication Design · 2020
Doоlot Brand Identity
- A' Design Award 2020 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: Sharapiev Timur
- Estimated Number of Design Views: 10,911
- Verification code 77714742F5 · Verify this award
About Doоlot Brand Identity
Doolot is a brand identity created for a trading house. Doolot is a Kyrgyz word that means wealth, happiness and grace. The identity is based on a stylized capital Cyrillic letter D that is shaped like a crown. The crown refers to superiority and to the throne as a symbol of power. Gold is used as the main color because it matches the general concept of the brand. The identity includes a logo, a visual system and brand style guidelines. The design is intended to convey power, progress, versatility and resourcefulness.
Press Kit
- Unique Properties
- The basis of the design was the name of the trading house "Doоlot". "Doоlot" - Kyrgyz word which means wealth, happiness, and grace. The basis of this design-a stylized capital Cyrillic letter "D", which depicts the crown, which symbolizes superiority and throne – a symbol of power. The color scheme of the logo is gold because it corresponds to the general concept of the brand. The logo conveys power, progressiveness, versatility, and resourcefulness.
- Tags
- Brand positioning, Logo, Visual system, Design, Brand style guidelines
- Project Duration
- The project started in early 2018 in Bishkek and launched in late April 2019.
- Inspiration
- When creating the design inspired a deep philosophical meaning of the word "Doolot". The meaning, which has a special place in the heart of every Kyrgyz. As well as historical data, which formed the basis of the design. From 840 to 916 the Kyrgyz Khanate was at the peak of its power. This period, named by academician V.V.Barthold "Kyrgyz great power" (Uluu Kyrgyz Doolot). In 840, this state destroyed the Uighur Kaganate, extended its power to Tuva and Mongolia.
- Image Credits
- Membership Invoice
Invoice #F109FF47FC on September 28, 2019
Account: timursha (timursha6@gmail.com)
Membership Level: Monthly
Status: success
Membership Expires: October 28, 2019
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