Feira do Alvarinho Advertising Campaign by Fabio Alves is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Advertising, Marketing and Communication Design Competition Category.
SilverAdvertising· 2020
Feira do Alvarinho Advertising Campaign
by Fabio Alves
Client: MarkaBranka
Silver A' Design Award Winner in Advertising Category
Verified Award Winner
Verify Award Status for #91133The Design
About Feira do Alvarinho Advertising Campaign
Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal. To communicate the event, it was created an ancient and fictional kingdom. With own name and civilization, The Kingdom of Alvarinho, designated so because Moncao is known as the cradle of Alvarinho wine, was inspired in the real history, places, iconic people and legends of Moncao. The biggest challenge of this project was to carry the real story of the territory into the character design.
The Recognition
About the Silver A' Design Award
Feira do Alvarinho Advertising Campaign is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Feira do Alvarinho Advertising Campaign is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Feira do Alvarinho Advertising Campaign is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
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Design Interview
What is the main principle, idea and inspiration behind your design?
Feira do Alvarinho is an annual wine party that takes place in Monção, in Portugal, more precisely in the middle of a leafy park nearby the Minho river, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. With own name and civilization, The Kingdom of Alvarinho, designated so because Monção is known as the cradle of Alvarinho wine, was inspired in the real history, places, iconic people and legends of Monção.
What has been your main focus in designing this work? Especially what did you want to achieve?
With the slogan, The Biggest Wine Party in Portugal, our multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role. So, without ever losing the focus on the promotion and commercialization of Alvarinho wine, we decided to create a new kingdom and told its story in a storytelling way.
What are your future plans for this award winning design?
This project has already fulfilled its objective by promoting the 2019 edition of Feira do Alvarinho, one of the cultural events of the Municipality of Monção. It worked well, and winning the prize is proof of that. From now on, we want to promote it together with all our other projects and creative concept. Showing we can generate unique stories and create exciting projects, make even better advertising campaigns for Feira do Alvarinho - The Biggest Wine Party in Portugal and new projects in the promotion of Monção as a tourism destination.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With the slogan The Biggest Wine Party in Portugal, the multimedia advertising campaign shows that Feira do Alvarinho is more than just an annual entertainment event with food, wine and music. It is an affirmation of the identity of a territory, rich in resources and with a unique geographical location, that makes itself known by its traditions, customs and places. Here, the production of Alvarinho wine plays an important economic and social role.
- Dimensions & Packaging
- Poster 42x60 cm. Brochure 35x25 cm, 8 pages. Outdoor advertising with specific dimensions. Full 3D modelled and animated video adapted to the different social standard sizes.
- Tags
- Feira do Alvarinho, Moncao, Wine Party, Portugal, Multimedia, Advertising, Campaign, Illustration, Design, Character Design, Event, Promotional video, Animation 3D
- Production Technology
- Offset and digital printing. Full 3D modelled and animated video. Merchandising and Mascot with specific production.
- Design Challenge
- The biggest challenge of this project was the handmade illustration, the character design process of creating The Kingdom of Alvarinho without neglecting or twisting the elements and details of the history, iconic and legendary people, mythological figures, places and rest of civilization. We carried the real story of the territory into character design.
- Research
- Without ever losing the focus on promotion and commercialization of Alvarinho wine, we created a new kingdom, The Kingdom of Alvarinho, and told its story in a storytelling way. We used different advertising tools on the multimedia campaign, such as illustrations for the main poster, brochure, magazine/journal ads and outdoor advertising, 3D animated promotional video, merchandising, new website, radio jingle and even the official mascot. All of them developed to reinforce the Alvarinho condition as a strategic instrument in the economic competitiveness of the region.
- Inspiration
- Feira do Alvarinho is an annual wine party that takes place in Moncao, in Portugal, more precisely in the middle of a leafy park nearby river Minho, close to the Galician border. To communicate the event, we created an ancient and fictional kingdom, unmentioned in the history books. We named it The Kingdom of Alvarinho because Moncao is known as the cradle of Alvarinho wine. With own name and civilization, it was inspired in the real history, places, iconic people and legends of Moncao.
- Project Duration
- From February to July 2019, in Moncao, Portugal.
- Operation Flow
- Poster, Brochure, Magazine and Journal ads, Outdoor Advertising, 3D animated promotional video, Website, Mascot, Radio jingle and Merchandising.
- Team Members
- Fabio Alves
Marcio da Rocha
Rafael Pereira - Image Credits
- MarkaBranka, 2019
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