Borboleta Brand System

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Borboleta Brand System
by Juan Eugenio Mallo Camera

Awarded April 15, 2020
CLIENT: BALKO ARGENTINA S.A.
7.872

A new logotype for the two Grupo Dislub Equador existing gas stations networks: Dislub energia, based in the northeastern region of Brazil and Equador energia, in the Northern region of the Amazonas. Both companies worked independently one of the other but now after the rebranding both shows an identical image in a way that the consumers starts to perceive them as one, that was the main objective for the redesigning. An implicit symbolism, representative colors, a new typeface and organic shapes were the main elements chosen for this brand redesign.

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