Option Poster Design by Haolai Zhou is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2020
Option Poster Design
by Haolai Zhou
Client: H.Design
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #91989The Design
About Option Poster Design
Option is a poster design about women's rights. The poster asks women not to keep silent and to raise their voice to the world. The message also asks the public not to stay silent about an issue that happens around them every day. Silence is not an option for women or for the public. The central image is a cross symbol, taken from the marks placed on abandoned sketches and drafts during the review of the work. The cross states that silence is not an option. The poster measures 11 by 17 inches.
The Recognition
About the Bronze A' Design Award
Option Poster Design is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Option Poster Design is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Option Poster Design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
People still have their own thoughts, voice but fear to speak out. They lives in the painful world of Silence, especially for Women Right issue.
What has been your main focus in designing this work? Especially what did you want to achieve?
Looking for an appropriate visual language is main focus since that's the way how people can communicate with the poster, and how they read this poster in deep. Finally, I found sometimes a simple iconic graphic means a lot, and it's easy to convey the main message of design.
What are your future plans for this award winning design?
Always being critique and improve the design.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
- Dimensions & Packaging
- 11in x 17in
- Tags
- Women Rights, Powerful, Action, Option
- Production Technology
- Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
- Design Challenge
- Finding the powerful and appropriate visual language to speak out.
- Research
- Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
- Inspiration
- Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
- Project Duration
- The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
- Operation Flow
- Powerful visual communication is catching people's attention, and it's straightforward to the core message.
- Team Members
- Haolai Zhou
- Image Credits
- Copyrights belong to Haolai Zhou, 2018
Illustration belong to Haolai Zhou, 2018
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