Unto Communication Tool Corporate Identity by Unto is a highly esteemed winner of the very prestigious 2020 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2020
Unto Communication Tool Corporate Identity
by Unto
Client: Unto
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #92669The Design
About Unto Communication Tool Corporate Identity
Unto Communication Tool is a corporate identity system built around a shareable name card. The card measures 9 by 5.4 centimetres and carries the same contact information twice, one block printed upside down above the other. A die-cut perforated line divides the two blocks, so the card can be torn in half. The holder keeps one part and gives the other part away, allowing a single card to reach a second contact. The identity also includes a newsprint flyer and printed bubble wrap used for packaging.
The Recognition
About the A' Design Award
Unto Communication Tool Corporate Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Unto Communication Tool Corporate Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Unto Communication Tool Corporate Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
To express the brand's identity of experimental design.
What has been your main focus in designing this work? Especially what did you want to achieve?
The focus is to break out of the norm, from designing what goes on a name card to designing its function. Returning the essential function of a name card, which is connecting, and try to extend that.
What are your future plans for this award winning design?
It is our own branding identity, so the plan is to carry out its purpose for our studio.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
- Dimensions & Packaging
- Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
- Tags
- Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
- Production Technology
- UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
- Design Challenge
- The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
- Research
- The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
- Inspiration
- Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
- Project Duration
- The project started in July till September 2019, in Taipei.
- Operation Flow
- The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
- Patents
- © 2019 Studio Unto. All Rights Reserved.
- Team Members
- Ming Hsi Chou
Ching Yi Angela Chang - Image Credits
- Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.
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