Avgoulakia Sales Kit by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.

IronGraphic· 2021

Avgoulakia Sales Kit

by Antonia Skaraki

Client: Zouras Farm

A' Design Award Winner in Graphic Category

15,316

Verified Award Winner

Verify Award Status for #94660

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Avgoulakia Sales Kit

Which came first: the chicken or the egg? That's the first question that usually has to be answered, but in this case there was another question too. When you want to taste a classic product in an unexpected and different way, what do you need? Well, first of all, an unexpected presentation that can stand out. That is what had to be created for the Avgoulakia brand, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.

The Recognition

About the A' Design Award

Avgoulakia Sales Kit is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Avgoulakia Sales Kit is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Avgoulakia Sales Kit is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.

Image Analysis

Color Temperature: NeutralSymmetry: Both DirectionsBackground: Top and Bottom

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions & Packaging: kit: paper, 479 x 1157 (mm)
Tags: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology: Paper. Environmentally friendly.
Design Challenge: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Research: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiration: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Project Duration: The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019