Route Poster by Adao Liu is a highly esteemed winner of the very prestigious 2020 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2020
Route Poster
by Adao Liu
Client: Personal Project
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #97908The Design
About Route Poster
Route is a poster created as a school typography project. Field research in the city was carried out to record authentic letterforms. An elegant handwritten script found on a van was selected as the inspiration. The double stroke left by markers on the glossy surface forms the main visual language of the poster. The name Route refers to the inspiration photograph, which was taken from a moving car, and to the double lines, which recall the ruts left by wheels. The final poster expresses movement and direction.
The Recognition
About the Bronze A' Design Award
Route Poster is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Route Poster is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Route Poster splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
- Inspiration
- The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.
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