Bronze Graphics, Illustration and Visual Communication Design · 2020
Route Poster
by Adao Liu
- A' Design Award 2020 Bronze Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: Personal Project
- Estimated Number of Design Views: 9,429
- Verification code 444246F2F8 · Verify this award
About Route Poster
Route is a poster created as a school typography project. Field research in the city was carried out to record authentic letterforms. An elegant handwritten script found on a van was selected as the inspiration. The double stroke left by markers on the glossy surface forms the main visual language of the poster. The name Route refers to the inspiration photograph, which was taken from a moving car, and to the double lines, which recall the ruts left by wheels. The final poster expresses movement and direction.
Press Kit
- Unique Properties
- This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
- Inspiration
- The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.