Occasional Motto Visual Identity by Zhenqi Ji is a highly esteemed winner of the very prestigious 2020 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2020
Occasional Motto Visual Identity
by Zhenqi Ji
Client: Occasional Motto
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #98719The Design
About Occasional Motto Visual Identity
The visual idendity of “Occasional Motto” was built based on the literal meaning of the company name, and extracted the essence of telling different experiences to people. The identity has several key colors, a typographic logo, and multiple illustrations which plays with a modern, and warm image that making each product unique, but cohesive with different contexts.
The Recognition
About the A' Design Award
Occasional Motto Visual Identity is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Occasional Motto Visual Identity is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Occasional Motto Visual Identity is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What are your future plans for this award winning design?
I've been working with the company for on-going products' packaging design, therefore it will be a long-term collaboration.
How long did it take you to design this particular concept?
Approximately 3 weeks.
Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
Yes, Occasional Motto is being used already by the company.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by the idea of memorizing little yet valued life moments. “Occasional Motto” is established since 2018, as an independent stationery atelier inside Irvine, a beautiful city located in Orange County, California. The identity was built with the name of the company, but a series of accompanying elements were created, such as the icon, seal and illustrations, each one of them playing a key role in the brand collaterals, giving the end result of a warm, clean and modern touch.
- Dimensions & Packaging
- Dimension is 220 mm x 110 mm for the envelope to hold the invoice. The material is surfaced enhanced white wove paper.
- Tags
- branding, design, logotype, modern, stylish
- Design Challenge
- It is rather hard to create a brand system based on a long company name like "Occasional Motto" since it is not easy to come up with a memory point for consumers at just one glimpse when they are browsing thousands of products at the same time. To help the company earn more attention under the online shopping occasion, the core idea is to make the branding collaterals look different yet convey the core value in a unique and eye-catching way. The results of the brand research that took earlier before the design process showed that about 85 percent of the stationery products on online merchants have a price tag under 10 dollars, and 95 percent of them priced under 5 dollars. This shows that the price is really what customers care about the most when they consider purchasing products under this category, whether it is a notebook or a pencil case. Therefore, it is quite essential to bring Occasional Motto some unique features so that it doesn't have to compete for the price with other cheap and relatively low-quality wholesale products.
- Research
- There are approximately 220 stationery brands on Etsy, which is the main online merchandise website that Occasional Motto sells its products. Among all these brands, only a few of them have their own brand system since most of these brands just sell products directly from the factory without any brand customization. We consider this as a result of the low-price competition under this category. With that being said, most customers could only get uncharacteristic products, even when they pay an above-average price for them.
- Inspiration
- We are inspired by the company name and idea that it encourages people to record each valuable memories in their life with the company's products, whether it's a notebook or a polaroid photo album so that consumers are connected between their memories and the current moment. Hence, we decided to do a ligature on the letter "a" and "l" in the company name, which ultimately becomes the major memory point of the entire branding.
- Project Duration
- The project started in August 2019 in Irvine, CA
- Operation Flow
- We created 3 key illustrations based on this brand identity: Hands holding pens; hands holding polaroid films, and hands surrounding notebooks. These 3 illustrations help the brand convey their most important products: notebooks and a polaroid film album in an exquisite and elegant way.
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