Gan Song Brand Visual

Gan Song Brand Visual
by Biwei Zhu

• Awarded April 15, 2020
• CLIENT: Gan Song
• 12.411

Gan Song is a brand visual identity created for a specialty brand from the Mayang area of China. The design is inspired by the local landscape and Miao culture. Fine lines of varied thickness form the shape of the mountains and of the Jinjiang River. A smiling girl in Miao dress represents harvest and hope. The identity is applied to brochures, cards, envelopes, packaging and outdoor advertising, with foil printing, embossing, laser cutting and gilding. All patterns are vectorized, so the identity can be printed at any size.