Hak Hi Kong Yong An Harbor Rebranding by Shih Pei, Huang and Chia Lin, Wang is a highly esteemed winner of the very prestigious 2020 Silver A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
SilverGraphic· 2020
Hak Hi Kong Yong An Harbor Rebranding
by Shih Pei, Huang and Chia Lin, Wang
Client: National Yunlin University of Science and Technology
Silver A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #99273The Design
About Hak Hi Kong Yong An Harbor Rebranding
The proposal use three concepts to rebuild the CI system for Yong-An Fishing Port. The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community. Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port. Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines.
The Recognition
About the Silver A' Design Award
Hak Hi Kong Yong An Harbor Rebranding is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Hak Hi Kong Yong An Harbor Rebranding is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Hak Hi Kong Yong An Harbor Rebranding is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Cultural Brand Identity Design Services
We specialize in visual communication design that preserves and celebrates cultural heritage. Our award-winning approach transforms traditional elements into contemporary brand identities, creating meaningful connections between communities and their cultural roots through strategic design solutions.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The proposal use three concepts to rebuild the CI system for Yong An Fishing Port.
The first is a new logo creating with specific visual material extracted from cultural characteristics of the Hakka community.
Next step is a reinvestigation of entertainment experience, then create two mascot characters representing and let them appear in new attractions for guiding tourist into the port.
Last but not least, planing nine spots inside, surrounding with entertainment activities and delicious cuisines. - Dimensions & Packaging
- In order to make the new identity color scheme coherent with original colors of existed buildings on the site of Yong An Fishing Port and unifying the whole vision sight, four distinguished color are picked from the surrounding buildings as standard color plan.
- Tags
- Yong An Fishing Port rebranding and early recreation resource planning
- Production Technology
- Except for consanguinity, HAK HI KONG will make any guest who playing through the sceneries of the Yong An Fishing Port becomes a Hakka people inadvertently. The meaning of guest and Hakka are same in Traditional Chinese Characters, but represent two different explanations.
- Inspiration
- Taiwan is an island country owning numerous of ports, and there is only one of them belongs to the Hakka people, the Yong An Fishing Port, which consist of Hui shi Hakka a branch of Hakka and live by the sea, but this fishing port isn’t different of others in Taiwan, and that also is the inspiration source of the proposal creation.
The proposal creates a new visual style and concept that only belongs to the Hakka, make it become the truly Hakka’s port for its rich cultural visual identity. - Team Members
- Chia Lin,Wang
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