Die ontwerp 2019 National Card Collection Day Deck Speelkaartverpakking deur Alexander Chin is 'n hoogs gewaardeerde wenner van die baie prestigieuese 2020 A' Design Award in Goud in die Verpakkingsontwerp-kompetisiekategorie.
GoudVerpakking· 2020
2019 National Card Collection Day Deck Speelkaartverpakking
deur Alexander Chin
Kliënt: Seasons Playing Cards
Wenner van die A' Design Award in Goud in die Verpakking-kategorie
Geverifieerde Toekenningswenner
Verifieer Toekenningsstatus vir #101023Die Ontwerp
Oor 2019 National Card Collection Day Deck Speelkaartverpakking
Die 2019 Nasionale Kaartversamelingsdag-Kaartstel is 'n interaktiewe verpakking vir speelkaarte. Die ontwerp is geïnspireer deur die paleise van Marokko, met intaglio-graverings wat gekerfde klipwerk en geometriese patrone naboots. 'n Uitdaging wat op die sykant gedruk is, nooi die gebruiker uit om die hek oop te sluit. Deur die boog deur 'n sleutelgatspoor op te lig, word die eerste stadium onthul. 'n Pasgemaakte tweerigtingspieël met 30 persent deursigtigheid verberg 'n kamer wat verskyn wanneer lig na binne geskyn word. 'n Finale onthulling toon 'n herhalende verligte gang. Die kaarte is bedek met 'n verhewe blink teëleffek.
Die Erkenning
Oor die A' Design Award in Goud
2019 National Card Collection Day Deck Speelkaartverpakking is 'n wenner van die A' Design Award in Goud, 'n geweldig prestigieuse erkenning wat toegeken word aan eersteklas-, wonderlike en uitstaande ontwerpe. Wenners in Goud is uiters innoverende, visionêre en glansryk verblindende skeppings wat die vernuf, wysheid en bekwaamheid van hul ontwerpers weerspieël. Daar word verwag dat 2019 National Card Collection Day Deck Speelkaartverpakking 'n hoogs geprese, tendensskeppende en monumentale uitvinding is wat ongekende waarde lewer. Hierdie ontwerp wat die A' Design Award in Goud gewen het, is 'n skouspelagtige, gerespekteerde projek wat die grense van kuns, wetenskap, ontwerp en tegnologie in hoë mate bevoordeel en uitbrei. 2019 National Card Collection Day Deck Speelkaartverpakking wek intense gevoelens van begeerte, roep passie op, moedig kreatiwiteit aan en boei ons.
Agter die Ontwerp
Persstel
Krediete, spanlede en tegniese besonderhede verskaf deur die ontwerper.
- Unieke Eienskappe
- The packaging is an interactive experience designed to mimic the exploration of a Moroccan palace. The experience rewards users with escalating stages based on their efforts in the journey. These reveals in the packaging include discovering hidden rooms and opening impossibly-sized corridors through the use of a bespoke two-way mirror system. By focusing on creating genuine moments of surprise and delight for our customers, our packaging becomes a bridge for stronger user-brand connections.
- Afmetings & Verpakking
- Width 68mm x Depth 22mm x Height 90mm
- Etikette
- Playing Cards, Engraving, Palace, Mirror, Illusion, Patterns, Scodix, Tile, Morocco, Discovery, Interactive
- Produksietegnologie
- Each deck is meticulously handcrafted with exotic intaglio engravings that mimic the stonework of the palace gates, where engraving was chosen to best execute on the tight detailing of the designs. The glossy cards inside are coated in a scodix printing process to create a glossy raised-tiling effect that contrasts with the textured exterior in elegant harmony. A custom 30% opacity two-way mirror was designed for the packaging as a crucial element in creating the illusions of the experience.
- Ontwerpuitdaging
- The largest obstacle was developing the mirror element of the packaging. For material testing acrylic was found to be most sturdy in thin profile unlike cracking glass, and most stable with reflections unlike film sheets. The structure evolved from a single tuck into a 2 piece shell as a way to introduce the keyhole element and provide mirror protection. The best looking illusions finalized at 30 percent mirror opacity, calibrated for the user’s most likely light source, their phone flashlight.
- Navorsing
- The main goal of the packaging was to create genuine feelings of surprise and achievement, elements shown in neuroscience to better encode experiences into memory and perceive them at higher value. Designing interaction into the packaging was the best way to accomplish this. Optical illusions were chosen for their ability to amaze and ease of implementation. A puzzle discovery format was used as the framework to generate the effort needed for feeling a sense of earned achievement in the user.
- Inspirasie
- Inspired by the palaces of Morocco, the 2019 event design pays tribute to the iconic architecture of the region with traditionally decorated gates and exotic geometric patterns throughout that hint at something more. The packaging centers on an interactive challenge labeled on the side to unlock the gate, designed to reward users with discovery moments of different magnitude in direct correlation with their effort and investment towards the experience and brand.
- Projekduur
- Designed in Morocco April 2019
Launched in Chicago, USA October 2019 - Bedryfsvloei
- STAGES OF DISCOVERY. 1) KEYHOLE: User reveals an archway by raising it through the keyhole track of the exterior shell. 2) UNVEILING: When light is shone into the packaging the mirrored reflection vanishes, revealing a hidden room behind the gate. 3) OPEN SESAME: An impossibly-sized palace corridor is discovered inside when users shine light between two arches. The semi-transparent mirrors repeat the internally lit space to create a magical infinity mirror effect for the user to remember.
- Patente
- .
- Spanlede
- Creative Director: Alexander Chin
Illustration & Design: Alexander Chin - Beeldkrediete
- Photography: Bryan Aellen
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