Daikure Brand Identity Plakkaat by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award in Brons in Reklame, Bemarking en Kommunikasie Ontwerp Competition Category.

BronsReklame· 2020

Daikure Brand Identity Plakkaat

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award in Brons Winner in Reklame Category

12,920

Verified Award Winner

Verify Award Status for #101065

View at A' Design Award Press Release Award Badge

Colors

The Design

About Daikure Brand Identity Plakkaat

Daikure Handelsmerkidentiteit is 'n plakkaatreeks wat geskep is vir 'n Japannese vervaardigingsmaatskappy in die swaar-industrie sektor. Werklike werknemers van die maatskappy verskyn as die modelle. Helder en standvastige oë druk fokus en vakmanskap uit. Die postuur van die modelle druk vermetelheid in die beroep uit. Die gesigsuitdrukkings dui op jare se ervaring en betroubaarheid. Die kontras tussen helder lig en donkerblou ondersteun die handelsmerkwaardes van professionaliteit, aandag aan detail en vakmanskap. Die beelde is ontwerp om sterk en solide energie oor te dra.

The Recognition

About the A' Design Award in Brons

Daikure Brand Identity Plakkaat is 'n wenner van die A' Design Award in Brons, 'n hoogs prestigieuse erkenning wat toegeken word aan uitstaande ontwerpe wat gekenmerk word deur kreatiwiteit, vindingrykheid en skerpsinnigheid. Wenners in Brons is ruimskoots vaardige en opvallend kreatiewe artefakte wat die groot ervaring, verbeelding en vindingrykheid van hul ontwerpers bevestig. Daar word verwag dat Daikure Brand Identity Plakkaat 'n hoog aangeskrewe, bewonderde en gekoesterde voorwerp is wat merkwaardig professioneel en innoverend is. Hierdie ontwerp wat die A' Design Award in Brons gewen het, inkorporeer die beste praktyke in kuns, wetenskap, ontwerp en tegnologie en is uitstekend vanweë sy aandag aan detail. Daikure Brand Identity Plakkaat bevredig behoeftes pragtig, raak aan begeertes, bekoor gevoelens en spreek die nuuskierigheid aan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
Tags: Daikure, Manufacturing, Poster, Japan, JBBC
Production Technology: The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
Design Challenge: One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
Research: Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
Inspiration: "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
Image Credits: Jblossom Branding Consultancy Co., Ltd