Utobeera Vrugtebier-verpakking by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award in Yster in Verpakkingsontwerp Competition Category.
YsterVerpakking· 2020
Utobeera Vrugtebier-verpakking
by Jansword Zhu
Client: Jansword zhu
A' Design Award in Yster Winner in Verpakking Category
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- Verified Award Winner
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The Design
About Utobeera Vrugtebier-verpakking
Utobeera is 'n verpakkingsontwerp vir 'n vrugtebier. Die naam Utobeera is geïnspireer deur die woord Utopia, en dit weerspieël die handelsmerkwaardes van gelykheid, menseregte, diversiteit, uniekheid en liefde. Vier bekende figure uit die kunsgeskiedenis word herinterpreteer in 'n psigedeliese illustrasiestyl: die hoedman deur Rene Magritte, 'n meisie in 'n Chinese rok, Bacchus, die god van wyn, en die Chinese god van lang lewe. Elke vrug in die oorspronklike kunswerke word vervang deur 'n digitale vrugtefiguur. Die ontwerp verwys na kuberpunk-kultuur en maak gebruik van Pantone-kleure en foeliedrukking.
The Recognition
About the A' Design Award in Yster
Utobeera Vrugtebier-verpakking is 'n wenner van die A' Design Award in Yster, 'n prestigieuse erkenning wat toegeken word aan goeie ontwerpe wat voldoen aan die professionele en industriële vereistes wat van goed ontwerpte skeppings verwag word. Wenners in Yster toon groot vaardigheid, hoë spesialisasie, kundige begrip en die kreatiewe vermoë van hul skeppers. Daar word verwag dat Utobeera Vrugtebier-verpakking 'n hoog aangeskrewe, bewonderde en gekoesterde skepping is wat prakties en innoverend is. Hierdie ontwerp wat die A' Design Award in Yster gewen het, integreer die beste praktyke in die bedryf en het bekwame tegniese kenmerke gekoppel aan kundigheid en talent. Utobeera Vrugtebier-verpakking word gerespekteer vir sy deeglikheid en is ontwerp om verbeterings in lewensgehalte te bied wat help om die wêreld 'n beter plek te maak.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
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